53 pages • 1-hour read
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Content Warning: This section of the guide features mentions of childhood neglect and depression.
Josie Klein is a protagonist, point-of-view character, and the female love interest of the novel. Ryan describes her as a “pretty” but unapproachable “ice-queen” with dark hair, green eyes, and high heels (13). Her outward appearance is indicative of her inward persona. After a tumultuous childhood witnessing the highs and lows of her mother’s many failed relationships, Josie is jaded toward love and the fairytale concept of “happily ever after.” Following several interactions with her, Ryan then categorizes Josie as “a textbook firstborn—a hardworking, high-achieving perfectionist” (183).
During their first official meeting, Ryan gets “the sense Josie never lets her hair down—literally or figuratively” (13). Though he doesn’t know her yet, he’s already noticing her need for control and order. Josie’s aversion to clutter (apparent in Happy Endings) and preference for tidy minimalism (apparent in Tabula Inscripta) exhibits these coping mechanisms she’s created for dealing with the trauma of her past. Clutter reminds her of her childhood home and the neglect she and Georgia experienced during the low periods of her mother’s unstable love life.
In the five years since she dropped out of college to care for her younger sister, Georgia, after a near-fatal accident, Josie has dedicated herself to becoming the best bookseller she can be “to prove that a college dropout can make something of her life” (2). Though Josie has clearly succeeded in this endeavor, her lack of a college degree is still a source of immense insecurity. Though Josie manages a literary and nonfiction indie bookstore, Tabula Inscripta, she still believes that she has a lot of growth left to do before she can truly be satisfied in herself. Her admiration for Penelope Adler-Wolf, a successful bookstore owner in Providence, Rhode Island, is a testament to Josie’s ongoing ambitions this avenue. Throughout the novel, Josie can’t “shake this deep-rooted fear that [she doesn’t] have what it takes to succeed. Not at college. Not in [her] job. Not in life” (127). Her job is her primary source of self-worth, and the looming fear that she may lose this job at the end of the bookstore battle heightens the stakes and fuels her insecurities.
Josie’s insecurities are apparent in the differences between her interactions with Ryan in person and her anonymous conversations with RJ online. Josie’s self-doubt is so strong that she fears meeting RJ in person. She worries that he will not be as impressed with her real self as he seems to be with her online profile. Josie’s character growth revolves around overcoming Doubt as an Obstacle to Romantic Fulfillment.
Ryan Lawson is a protagonist, point-of-view character, and the male love interest of the novel. He is described as around Josie’s age with “messy brown hair and tortoiseshell glasses” and honey-colored eyes. He is nearly always wearing a cardigan and a pink lanyard with various romance-related pins (5). During their first meeting, Josie admits that Ryan has a “small-town librarian” vibe going for him, which works well for a bookseller (11), but she is irked by his disheveled hair, which she believes indicates that the mess extends to other areas of his life—perhaps even his managerial skills. While still in her denial period, Josie states that Ryan is “the antithesis of everything [she] value[s]” citing qualities such as “unkempt, disorganized, anti-intellectual” as proof (90). Her wrongful judgment of his character is due in part to her fear of connection and her disbelief in happy endings, but ingrained literary elitism also plays a part. It isn’t until Josie gets to know Ryan better (and vice versa) that Breaking Down Artificial Genre Boundaries plays a pivotal role in the development of their relationship.
After learning about the competition, Ryan is stressed about the reality that either he or Josie will lose their store. Rather than thinking of how this affects his personal goals in that moment, he instinctively thinks of how his brothers would “be happy to see [him] lose and get a more ‘masculine’ job” that “won’t make them question [his] sexuality or the fact that [he’s] single” (14). Ryan’s instinct to worry about what others think of him, especially faced with the potential loss of his job, reveals his insecurities, which provide the foundation for his internal conflict throughout the novel. He has always lived in the shadow of his ambitious, intellectual, and athletic older brothers, who have since become very successful in their professional and personal lives. As he later admits to Josie anonymously on BookFriends, he “was the participation trophy kid in a first-place family” (126). Compared to them, Ryan feels as though he’s always falling short.
Ironically, Ryan is also his own foil through the anonymous BookFriends profile, “RJ Reads.” Because RJ is anonymous, Josie finds it easier to open up to him emotionally. However, because Ryan is present in person, Josie is able to kindle a physical desire for him. While overall this helps Ryan get to know Josie better, his alternate persona causes issues for him. When Ryan wishes Josie would open up to him, she pulls away and prefers to discuss emotional topics only with RJ, but when RJ wants to meet in person, Josie pushes him away. This aspect of his character highlights the internal conflicts Josie is struggling with and must overcome to find happiness.
Georgia Klein is Josie’s sister and a minor supporting character. Georgia’s importance to Josie is made clear in the early chapters when Josie states that “for her, [she’d] throw every book [she] own[s] in front of a moving train—plus [her]self, for good measure” (26). This self-sacrificing behavior is Josie’s response to the traumas of their childhood, when their own mother couldn’t be there for them.
Because Josie shielded Georgia as much as she could from the trauma of their upbringing, Georgia is “a more relaxed, optimistic version of [Josie]” and is “fearless and unguarded and fun” (27). Georgia is also highly perceptive and analytical due to being in graduate school for psychology. While Josie is supportive of Georgia’s academic pursuits, it also serves as a stark reminder of what Josie gave up for her due to their mother’s poor decisions following Georgia’s accident. However, Josie admires her sister’s resilience and strength, noting that “she deals with the effects of that accident every day—and she hasn’t let that stop her” (143).
Georgia’s academic focus allows her to be a voice of wisdom and a bridge between Josie and their mother in the novel. Georgia is more understanding about their mother’s emotional states and more forgiving about the tumultuous upbringing she and Josie had. She is also more perceptive than even Josie is about Josie’s coping mechanisms, especially surrounding relationships and love. Georgia’s critiques about Josie’s avoidance of connection force Josie to look in the mirror and do the work to bring about personal change that will foster happiness.
Xander Liang is the owner of both bookstores and the coffee shop and a minor character. Xander is a real estate investor who has spent years buying up the entire block that Beans, Happy Endings, and Tabula Inscripta sit on. He is a businessman who thinks only of profit, not about the individual goals of small businesses or the customers who invest in them. In Josie’s own words, Xander “doesn’t care about the books or coffee—just his bottom line” (4). While Xander doesn’t appear much on page, he embodies the pressures that independent bookstores (and coffee shops) face in an economy dominated by profit-driven corporations.
Outside of Josie and Ryan’s internal conflicts, Xander is the only character who explicitly verbally attacks their points of weakness. Josie vividly remembers that when Xander first bought Tabula Inscripta, he questioned whether “‘a girl with nothing but a high school diploma’ could handle being the manager” (4). From the beginning, Xander has always placed doubt on Josie’s abilities as a bookstore manager, which causes her to further doubt herself even in situations where she should be most confident. Toward the end of the competition, when Josie and Ryan tell Xander that they want to continue to work together, Xander calls Josie’s actions “idiotic” and states that he “thought [she was] smarter than that” critiquing her intellect, which is her sore spot (352). He then continues by claiming she could’ve beat Ryan “with [her] hands tied behind [her] back” confirming Ryan’s fears that he’s not good enough (352). This is one of the final instances in which Ryan and Josie are forced to confront their limiting beliefs and sources of internal conflict before making changes to overcome them.



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