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In this chapter, Hall laments the institutionalization of learning among cultures that originated in Europe and proposes a reformulation of education around the human nervous system. Accepting that people are primates, adjusting school size, and recognizing the uniqueness of ethnic cultures are paramount to bettering Western educational systems.
Hall draws upon the work of neurophysiologists, emphasizing that the brain is an organ, but the mind is what one does with it. This mind “is actually internalized culture” (192), according to physician P. D. Maclean’s research showing that social hierarchies and emotions are primitive brain functions, integrated yet derived from different challenges. Hall delves into brain holography (three-dimensional imaging), explaining that because the brain is situational, it can handle the acquisition of “new programs” without disrupting its original ones. For this reason, education should dispense with the compartmentalization of knowledge and noncontextual subjects.
The structures and expectations of Western education fail students in various ways. Empirical and scientific studies have known that a working group’s ideal size is between eight and 12 people; this size maximizes efficiency and talents and facilitates strong communication. Larger groups compromise participation and engagement, and leadership isn’t natural. Larger groups hinder education; Sherwood Washburn showed that young primates devote much of their time to play, which “performs important adaptive and survival functions” (204). Primates learn primarily from peers rather than adults, yet schools ignore these principles, instead favoring a disciplinary model that pressures young minds to conform rather than think creatively. Hall laments that children are physically restricted in school settings and treated for anomalies when labeled “hyperactive” despite being part of the “toughest and most adaptable species in the world” (205). He attributes the problems in American education to bureaucratization, which prizes the organization over the individual and emphasizes monetary success. Hall looks forward to a time when brain and mind studies will impact education, in turn impacting culture.
Hall traces logic’s invention to Ancient Greece, arguing that it is low-context, linear, and limited as a decision-making tool. Rational, sensible decisions depend on culture, which in turn depends on context; in cross-cultural interactions, people often fail to understand each other, such as when the logic of white men clashed with the Navajo during the sheep-reduction plan of the 1930s.
There are several types of irrationality: situational irrationality, in which a situation causes someone “to behave counterproductively” (217); contextual irrationality, which derives from projecting logic from one context onto another; neurotic irrationality, in which behavior doesn’t contribute to one’s welfare; institutional irrationality, in which bureaucracies are counterproductive and inefficient; and cultural irrationality, in which people are blind to other cultures because their own culture limits perspective. Cultural irrationality feeds ethnocentrism, which is “impossible to combat” because it is pervasive and normative among cultural groups (220). To transcend one’s cultural bind, one must expose their culture’s assumptions about life and explain these things to children. Traditional institutions collapsing offers opportunities for “expos[ing] culture’s hidden structure” (222).
Hall draws on author Ray Bradbury’s description of being alive in Dandelion Wine, underscoring that being alive entails growing up, meeting challenges, and becoming independent. In contrast, some cultures reinforce bonds with parents and grandparents into adulthood. Culture determines where one thing separates from another (230). For example, some Westerners delineate individuals based on skin color, some Europeans delineate based on social class, and both delineate individuals as the fundamental elements that create society.
Identification, essential for transcending culture, is unique to each individual but also has a cultural element. Dissociated (or discouraged) characteristics also factor into one’s identity even though one may try to suppress them. Actions inspired by subconscious dissociated impulses mean that everyone except the individual themselves understands what is happening. Parents who witness a child experiencing the same dissociative behaviors they exhibited tend to go harder on the child. While this identification with one’s children can yield agony and difficulty, it also offers an opportunity to empathize.
The identification process creates cultural cohesion. Paradoxically, one must resolve “identification syndrome” and permit self-expression among others in order to be free and love. Hall has witnessed the “grip” of cultural identification harm working relationships and intercultural transactions, and he concludes that identification impedes cross-cultural understanding. Although identification is the “most important psychological aspect of culture” (240), it is important for individuals to move past it.
Hall’s thematic progression culminates in his final chapters, forming a logical sequence grounded in cultural dynamics. The exploration of the cultural and primate bases of education in Chapter 13 lays the foundation by emphasizing the cultural determination of knowledge and learning. This fundamental understanding becomes the backdrop for the subsequent chapter on culture as an irrational force in Chapter 14, where Hall delves into the clashes between Western logic and diverse cultural perspectives. The complexities of cultural irrationality emerge, prompting the need to expose hidden cultural assumptions for genuine cross-cultural understanding. This theme seamlessly transitions into the final chapter on culture as identification in Chapter 15, where Hall explores the psychological bridge between culture and personality. As he urges readers to transcend cultural identification for personal growth, the importance of contexting gains prominence. Vivid examples, such as the clash of logic between white men and the Navajo in Chapter 14, illustrate the consequences of cultural irrationality and underscore the necessity of contexting as a tool to dismantle ethnocentrism. In Chapter 13, the logical progression from unconscious cultural differences to contexting and, ultimately, to cross-cultural understanding reveals a comprehensive framework for engaging with diverse cultures and fostering positive change in the global landscape.
Hall takes a more instructive tone in his later chapters compared to earlier ones, which introduced theories and laid the foundation for his prescriptive. In the later chapters, Hall centers his recommendations around education, suggesting that learning should be deinstitutionalized (Chapter 13); in doing so, he supports his central theme of Cross-Cultural Understanding as a Path to Personal and Global Betterment. Both personal and societal growth occur by emphasizing the cultural determinants of knowledge in education. As Hall expands on his cross-culturally informed educational approach in Chapter 14, he challenges readers to overcome hidden cultural assumptions—ethnocentrism, in effect—which highlights his thematic narrative that Unconscious Differences Create Cultural Complexity that must be understood via contexting to improve cross-cultural relations and awareness. Hall’s direct advice to overcome “irrationality” is not without irony, as he recommends explaining things explicitly to children, for example—a low-context practice that is often criticized in Beyond Culture. Hall’s final chapter gives his clearest call to action, encouraging his readers to embrace the titular goal of his book by offering relatable pitfalls of individuals aiming to conform to cultural norms that ultimately hurt the individuals themselves or compromise intercultural interactions.
In the concluding chapters, Hall places a significant emphasis on children to underscore the deep-rooted impact of cultural dynamics on individual development and societal structures. Hall’s scrutiny of the structure of education highlights the pivotal role of children, implicitly positioning them as the potential catalysts for his call to action. Hall's emphasis on the structure of education is rooted in the belief that understanding the cultural constraints on knowledge is fundamental to personal growth and societal improvement. Hall draws upon insights from neurophysiologists, highlighting the malleability of young minds and their capacity to adapt to new programs without disrupting the original cultural imprint. Furthermore, Hall contends that the bureaucratization and monetization of education contribute to the “sad state” of education in the US. By underscoring the physical restrictions imposed on children in school settings and the stigmatization of active behaviors, Hall critiques the system’s failure to nurture the inherent adaptability and resilience of children. Implicitly, he suggests that liberating education from these constraints could empower children to be agents of change. By reshaping educational practices to align with the natural learning processes of children, society can foster a generation more adept at navigating diverse cultural landscapes and improve the quality of cross-cultural interactions.
If not exposed to alternative cultural perspectives early on, children may internalize biases, contributing to the perpetuation of ethnocentrism. For Hall, restructuring education to embrace diverse cultural values is crucial in shaping children and, importantly, new generations of adults who are more open-minded and capable of understanding and appreciating different cultures. Children similarly represent an opportunity to reshape cultural norms and boundaries when it comes to cultural delineations based on factors like skin color or social class. Hall encourages an understanding that goes beyond rigid cultural categories, positioning children as potential trailblazers in transcending cultural divisions. By his book’s end, children become the best hope for Hall’s call to action.



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