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Content Warning: This section of the guide includes discussion of illness and death.
George Beard and Harold Hutchins explain the backstory of their Dog Man comics so that the reader will understand the upcoming story, which is the second Dog Man adventure. The two elementary-age boys are pictured in the story’s first panel with their arms wide as they greet the reader. The images then shift into recaps of events from their first Dog Man story. The action-filled, cartoonish scenes, with their varying color backgrounds and unevenly hand-lettered text, mimic the style of a child’s drawings.
Through editorial notes and narration, Harold and George explain that, at one time, Officer Knight and Greg the Dog were both great assets to the police force—until a villainous cat, Petey, planted a bomb and seriously injured the two. At the hospital, the medical staff decided that the only way to save Knight and Greg was to sew Greg’s head onto Knight’s body. This created Dog Man, who became “the greatest cop of ever” because he had the strength, purity of heart, and fighting skills of Knight and the loyalty and enhanced senses of Greg (11). Dog Man also has some of Greg’s canine habits, however. He slobbers, chases balls, and rolls in dead fish, which sometimes causes friction on the police force. Harold and George conclude their introduction by promising that the upcoming story will be filled with action, suspense, romance, “and laffs.”
The action shifts to the narrative present. One morning, the police team realizes it is their chief’s birthday. They have a hurried meeting to decide how each person will contribute to a celebration. They decide that, since the Chief is forgetful, they will get him “‘Brain Dots’ to make him smarter” (18). They also worry that he is lonely, so they delegate Dog Man to go to the pet store and choose the Chief a pet fish. They sternly remind Dog Man to get a live fish, not a dead one. They get Dog Man excited about the errand by asking him, “Who wants to buy a fish? Who’s a good fish buyer?” (21). He is so excited that he flips in the air. This introduces the book’s first use of “Flip-O-Rama,” in which two successive pages contain slightly different versions of the same image or images. When the two pages are flipped back and forth quickly, the images appear to move. In this case, the images are of an officer hyping Dog Man up about the pet store trip and his eager reactions. Dog Man rushes out of the police station, accidentally bowling over the Chief on his way out. The Chief flips up into the air and lands on his head with a “klunk,” angrily shaking his fist at Dog Man.
On the splash page that begins Chapter 2, Dog Man’s tongue is hanging out of the corner of his mouth, and he runs toward Penelope’s Pets, a small building with a little dog peeking out the window. When he enters, the employees are not happy to see him. He has a history of causing chaos in the pet store. He licks the bones, plays with the balls, and samples the kibble. In a Flip-O-Rama, a pet store employee tries unsuccessfully to pry a red ball from Dog Man’s mouth. Dog Man only drops the ball when he sees the little dog that had earlier appeared in the store’s window. His hat flies up from his head and emanata (lines that radiate outward from or trail behind a character or object to visually indicate motion or emotion) in the shape of sweat drops radiate from his head as he gazes at the little dog, whom he finds very attractive. He sniffs her rear end, deciding that “she [smells] great, too” (36). She turns her head away from him in a sign of rejection, and he hangs his head.
Dog Man remembers his mission and points out a fish to the pet shop employee. The man protests that this fish is dead. Dog Man thinks it over and finally remembers being explicitly told not to get a dead fish. He chooses another one, but after he is told that it will be “5 bucks plus tacks” (40), it becomes clear that he has no money to pay for it. The angry employee complains to another employee. The second employee says that she has an idea and takes the first employee with her down into the store’s basement. This is where she has stashed a fish that she believes is evil: She describes the way it stole all the store’s plastic treasure chests, commandeered all of the little castles, and bullied the other fish. She dramatically tells the other employee to “[l]ook upon the fishy face of evil!!!” and then shines a light onto a small fish bowl containing an ordinary-looking fish (42). The two employees are pictured in close-up, gazing at the bowl and then looking at one another blankly.
They take the fish upstairs and give it to Dog Man. A woman—later revealed to be the reporter Sarah Hatoff—enters the shop. She buys the little dog, whose name turns out to be Zuzu, for “a hundred bucks plus tacks” (44)—$100 and a box of thumbtacks. She tells Dog Man that she is a fan of his work and hands him her business card, which he eats.
The splash page that begins the chapter shows the police squad gathered around a birthday cake. All the officers and the Chief have wide, happy grins; Dog Man licks the cake’s frosting while they are not looking. The Chief opens his first gift; he is excited to see the Brain Dots. He asks who got this gift for him, and the team explains that they chose the supplements together to help the Chief with his forgetfulness. He is insulted but immediately forgets the conversation. He turns again to the Brain Dots, expresses delight at the gift, and then asks who got it for him. This panel shows not only the happy Chief but also the feet of the other officers as they are propelled backward, knocked off their feet with surprise and dismay.
The Chief is also delighted with his new fish, whom he names “Flippy.” He takes the fish into his office. After reading the warning on the Brain Dots that says not to take more than one pill, the Chief takes just one and then places the bottle on a shelf above Flippy’s bowl. When he exits his office, he slams the door. This tips over the bottle of Brain Dots: several panels in a row trace its tipping motion, the spilling out of the Brain Dots, and their landing inside Flippy’s bowl. A close-up on Flippy’s face becomes a closer and closer view over several panels, focusing on his evil expression. Editorial boxes below a magnified image of what is happening inside Flippy’s head explain that the pills cause the fish’s brain to grow “eleven sizes.”
Pilkey establishes the theme of The Power of Friendship and Loyalty through Dog Man’s characterization. In this section, Dog Man is characterized as having the positive qualities of both Officer Knight and Greg the Dog, as well as some problematic dog behaviors that annoy others and interfere with his job. The Foreword’s specific mention of his pure heart and loyal brain demonstrates the loyalty he shows to the other police officers. His actions further highlight his loyalty. For example, he is excited about the other officers choosing him to go to the pet store to acquire the Chief’s fish, which shows that he is a team player and willing to help. Pilkey juxtaposes his sometimes problematic canine traits humorously against this: he is shown licking people and objects, knocking the Chief down, and causing chaos in the pet store by chasing balls everywhere. Pilkey highlights Dog Man’s characteristic loyalty and mischief, which contributes to the friendship he has with fellow police officers and other characters throughout the text.
Pilkey also demonstrates the positive and negative attributes of the other police officers. Like Dog Man, they are loyal friends: As soon as they realize that it is the Chief’s birthday, they immediately begin planning a party and presents. They show that they know him well when they choose the Brain Dots to help with his memory and that they care about his feelings when they choose the fish to assuage his loneliness. Despite their loyalty toward each other, they can be critical and condescending to Dog Man. Annoyed by his canine hijinks, they sometimes speak harshly to him: one officer even extols the virtues of fish because “they aren’t filthy and obnoxious like dogs” (19). As with Dog Man’s negative qualities, however, Pilkey portrays these moments as humorous rather than hurtful, establishing the novel’s lighthearted tone. In showing both the strengths and flaws of the police officers, Pilkey reinforces The Power of Friendship and Loyalty.
Chapter 2 introduces Flippy, one of the story’s eventual antagonists, and the theme of The Struggle Between Good and Evil. Pilkey first develops this theme in the Foreword with the characterizations of the heroic Knight and Greg and the description of a world overrun by villains for them to battle. After the pet store employees’ build-up of Flippy’s nature—as the supposed “fishy face of evil” (42)—the revelation of a small, ordinary fish followed by the blank looks of the store employees creates a comic juxtaposition of images. This hints that Flippy’s “evil” nature is initially harmless. In Chapter 3, however, Flippy ingests the Brain Dots and becomes more powerful. The author uses multiple panels to focus on a short period, creating a dramatic slow-motion effect as the bottle of Brain Dots tips and lands in Flippy’s bowl. This emphasizes the significance of the moment: this is the beginning of the book’s central conflict, in which Flippy becomes engaged in the criminal mischief that Dog Man must stop. The close-ups of the fish’s evil expression and the magnified image of his brain growing larger, juxtaposed with the Seussian language used in this chapter, make it clear that although Flippy’s capacity for evil has grown, the adventures that follow will be comical. Flippy’s transformation establishes him as a clear antagonist, launching the conflict that will propel the narrative forward.
Throughout this section, multiple elements of the text work together to create a humorous tone and introduce the theme of The Importance of Creativity and Silliness. In addition to the plot and characterizations that help create the text’s humorous tone, its art and metafictional elements also contribute to this atmosphere. The story’s metafictional introduction, in which characters from another Pilkey book claim authorship of Dog Man Unleashed and make big promises about what the story will contain, undercuts its claims with an illustration of the story’s supposed “romance” simply being Dog Man sniffing another dog’s rear end. The visual style of the narrative is another metafictional element. Its childlike drawings saturated with many different colors, the juvenile handwriting of its lettering with misspellings and nonstandard punctuation, and other “errors” create verisimilitude—the closeness of events or details in a literary work to reality—around the idea that the authors and illustrators of the book are two elementary-school children. The art’s cheerful, casual style increases the humor of the book’s tone. When Dog Man accidentally knocks the Chief into the air on Page 28, for example, the Chief is depicted high in the air, upside-down, with his hat falling off below him. Emanata—lines that radiate outward from or trail behind a character or object to visually indicate motion or emotion—indicates his rapid tumbling. The Chief calls out, “Hey!” as Dog Man, oblivious, rushes by with a big smile on his face. The exaggeration of the Chief’s motion serves both amusing and dramatic purposes. Dog Man’s inattention to the trouble he has caused—particularly since the whole purpose of Dog Man’s errand is to give the Chief joy on his birthday—is ironic and adds to the scene’s humor. Visual choices like these develop the text’s motif of absurdity, which connects to the book’s thematic focus on creativity and silliness.



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