Emotional Intelligence 2.0

Travis Bradberry and Jean Greaves bring a combination of business psychology expertise and applied workplace consulting experience to Emotional Intelligence 2.0. Bradberry, who holds a doctorate in industrial-organizational psychology, and Greaves, with a doctorate in industrial-organizational psychology and a background in executive coaching, are cofounders of TalentSmart, a consultancy that has positioned itself as a leading provider of emotional intelligence assessments and training programs for corporate clients. TalentSmart’s Emotional Intelligence Appraisal, which forms the diagnostic backbone of the book, has reportedly been used by a broad range of Fortune 500 companies and public sector organizations. Its work blends psychometric assessment, leadership development, and performance coaching, reflecting a practical, outcome-driven perspective on EQ that reflects years of advising managers, executives, and teams. This grounding in applied organizational settings aligns with the book’s emphasis on actionable strategies rather than abstract theory, making the authors’ approach accessible to professionals seeking immediate workplace relevance.

However, Bradberry and Greaves’s authority is rooted more in consultancy practice and proprietary assessment data than in peer-reviewed academic research. The proprietary TalentSmart database, based on over 500,000 assessments, offers a valuable and unusually large sample, but the absence of disclosed methodology, sampling procedures, and statistical analyses means the findings cannot be independently verified.