40 pages • 1-hour read
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Invite readers to reflect on their broad takeaways and initial reactions to the book.
1. Sinek presents leadership as a moral responsibility rather than just a management role. How did this idea influence your understanding of effective leadership?
2. Of the true stories in the book, which one challenged or deepened your belief about what strong leadership looks like?
3. Compared to other books on leadership—such as Simon Sinek’s Start with Why or Brené Brown’s Dare to Lead—how did this one compare in terms of practical usefulness?
Help readers relate the book’s lessons to their own life experiences.
1. Can you think of a specific moment when someone in your life showed the kind of selfless leadership that Sinek promotes? What impact did it have on you or others?
2. Sinek sees a difference between managing and truly leading. Reflect on a time when you—or someone around you—stepped into leadership in a meaningful, values-driven way. What motivated you?
3. Which of the four chemicals (endorphins, dopamine, serotonin, and oxytocin) do you see playing the biggest role in how you act in your work?
4. When have you felt most psychologically safe in a professional or group setting? What created that environment?
5. In your own life, how have you noticed or managed the pull of dopamine-driven behaviors tied to social media or workplace recognition?
6. How have you embraced the idea of “eating last” in your own actions, for example, putting team or community needs ahead of your own? What was the outcome?
Encourage readers to think about the book’s role in current social, cultural, or professional conversations.
1. Do the generational patterns and workplace challenges Sinek describes still feel relevant in your current work setting? How might they have evolved since the book was published?
2. In a post-pandemic work world, which parts of Sinek’s leadership model feel especially important?
3. Sinek warns against making decisions that prioritize profit over people. What examples have you seen where companies either did or did not prioritize profit over people?
Invite readers to consider how they might put the book’s advice into action.
1. Imagine you’re creating a “Circle of Safety” for your current team (27). What specific steps—policies, conversations, habits—could help foster mutual trust?
2. If you were leading a leadership development workshop based on this book, what are three interactive activities that you would include to cultivate empathy and accountability?
3. Reflecting on your own leadership challenges, what’s one area that the book didn’t cover in depth that you think deserves more focus? How might you start addressing it using Sinek’s core principles?
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