Selling the Invisible
Selling the Invisible
Nonfiction | Reference/Text Book | Adult | Published in 1997
Book Brief
252
Reference/Text Book • Nonfiction
1997
Adult
18+ years
Super Short Summary
Selling the Invisible by Harry Beckwith explores marketing strategies for services, highlighting the importance of building relationships and understanding clients' needs. It emphasizes clear communication, reliability, and creating memorable service experiences to effectively market intangible offerings.
Informative
Inspirational
Contemplative
Reviews & Readership
Review Roundup
Harry Beckwith's Selling the Invisible is praised for its insightful take on marketing intangible services, offering practical advice and real-world examples that resonate with readers. Critics note its engaging, concise style but mention it can be repetitive. Some feel it oversimplifies complex concepts, yet many find it a valuable guide for service professionals.
Who Should Read Selling the Invisible?
Ideal for marketing professionals and business leaders, readers of Harry Beckwith's Selling the Invisible appreciate insights into intangible service marketing. Comparable to Seth Godin's This Is Marketing, it appeals to those interested in innovative strategies to succeed in a service-based economy.
252
Reference/Text Book • Nonfiction
1997
Adult
18+ years
We’re just getting started
Add this title to our list of requested Study Guides!