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Chapter 1 introduces readers to the fundamentals of emotion through the lens of Matt Maasdam, a Navy SEAL enduring the Navy’s grueling SERE (Survival, Evasion, Resistance, and Escape) training. Kross uses Matt’s story to illustrate how emotions function not as obstacles to overcome but as essential signals that guide human experience. The author argues that Matt’s ability to acknowledge and work with both negative emotions and positive ones—embracing the full spectrum of emotional experiences rather than suppressing them—enabled him both to succeed in his military career and develop meaningful personal relationships.
The chapter establishes that emotions are near-constant companions in human life, with research showing that people experience emotions more than 90% of the time, often in complex, overlapping combinations. Kross challenges the cultural bias toward toxic positivity, arguing that negative emotions serve adaptive purposes evolved over millennia. Through scientific evidence, the chapter demonstrates that emotions involve coordinated responses, including physiological reactions, cognitive appraisals, and outward behaviors—all working together to help individuals navigate meaningful situations.
This framing of emotions as adaptive tools rather than hindrances represents a significant departure from popular self-help approaches that exclusively emphasize positive thinking. Kross contextualizes this perspective within the broader historical evolution of emotion science, noting that despite disagreements among researchers about exact mechanisms, emotions serve crucial functions in human life. The chapter’s analysis of the 50-year Dunedin study—a comprehensive longitudinal research project that followed 1,037 New Zealanders from birth into adulthood with rigorous psychological and physiological assessments—provides compelling evidence for the transformative impact of emotional regulation on life outcomes, showing that those who manage emotions effectively experience better health, career success, and financial stability. Though the study’s limited population pool—restricted to residents of a single, largely Western, and relatively affluent country—necessitates some caution when extrapolating, it nevertheless positions emotional regulation as a crucial life skill rather than an innate talent. This contextualizes the book within a growing body of scientific literature, including works of popular psychology like Norman Doidge’s 2007 The Brain That Changes Itself, that support the brain’s “plasticity,” or the malleability of neurological capacities.
Kross identifies two key indicators of emotional dysregulation: intensity (when emotions become overwhelming, resulting in disproportionate reactions to circumstances) and duration (when emotions linger longer than they should). Through these indicators, he establishes a practical framework for readers to assess their own emotional experiences while acknowledging the tendency to mischaracterize emotions as either entirely good or bad (whether all cultures categorize emotions in this way is not something the work directly addresses, although Kross does later touch on differences in managing specific emotions).
Chapter 2 examines the question of emotional regulation through the lens of neuroscience and psychology. Kross begins by recounting the story of Luisa, a mother whose child experienced an allergic reaction on a plane. While Luisa handled the emergency effectively, she later developed intrusive thoughts about potential dangers to her daughter, which evolved into persistent anxiety. This narrative illustrates how initial emotional reactions can spiral beyond their triggers when left unchecked.
Kross distinguishes between what individuals can and cannot control in their emotional lives. Emotions are initially triggered automatically, much like reflexes, and these initial reactions are largely beyond conscious control. The author also acknowledges the phenomenon of intrusive thoughts—unwanted images or ideas that spontaneously enter one’s consciousness—noting a study in which 94% of participants reported experiencing at least one unwanted thought in the prior three months. However, Kross explains that these thoughts, while disturbing, are potentially evolutionary adaptations for risk assessment and preparation.
The pivotal insight of the chapter is that while the initial trigger and emotional response may be automatic, the subsequent trajectory of emotions is controllable. Kross introduces the concept of cognitive control—the uniquely human capacity to modulate automatic responses, think abstractly, and prioritize long-term goals over immediate impulses. Cognitive control allows individuals to redirect attention, reframe situations, and thereby alter emotional responses after they begin.
The author reinforces this perspective with psychologist Albert Bandura’s groundbreaking research on phobias, which demonstrated not only that fears could be overcome through controlled exposure but also that this method enhanced participants’ overall sense of agency. This construct, which Bandura termed “self-efficacy,” has since been linked to substantial improvements in performance across multiple domains. Kross emphasizes that building belief in one’s ability to regulate emotions is critical for successfully implementing emotion regulation strategies—a subject he promises to explore in subsequent chapters.



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