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Maxwell opens this chapter by contrasting two Victorian-era British Prime Ministers: William Gladstone and Benjamin Disraeli. While both men achieved significant political accomplishments, they differed markedly in their interpersonal approach. Gladstone impressed people with his intellect and moral authority, whereas Disraeli made others feel intelligent and valued in his presence. This distinction introduces Maxwell’s argument: Charisma is not an innate mystical quality but rather a developable trait defined as the ability to attract people. Maxwell contends that charismatic leaders cultivate four specific behaviors: loving life enthusiastically, expecting the best from others (what he calls “putting a ‘10’ on everyone’s head”), giving people hope, and sharing oneself generously with others (11). He identifies five barriers that block charisma—pride, insecurity, moodiness, perfectionism, and cynicism—and emphasizes that the foundation of charisma is “other-mindedness,” or prioritizing others’ concerns above one’s own (12).
This chapter reflects Maxwell’s broader leadership philosophy, which emphasizes relational influence over positional authority. The practical exercises he provides (such as intentionally making positive first impressions) offer concrete starting points for developing this quality, though readers should recognize that authentic charisma requires sustained effort beyond superficial techniques.
Maxwell argues that commitment represents the fundamental dividing line between leaders who accomplish their goals and those who merely dream about them. He illustrates this principle through the story of Michelangelo’s work on the Sistine Chapel. Though Michelangelo considered himself primarily a sculptor, Pope Julius II commissioned him to paint the chapel ceiling in the 1500s. Despite his initial reluctance and the physical toll—the work damaged his eyesight and aged him prematurely—Michelangelo expanded the project from 12 apostles to over 400 figures and worked for four years lying on his back. His meticulous attention to detail, even in corners no one would see, exemplified total commitment. This masterpiece transformed European painting and secured Michelangelo’s lasting influence.
Maxwell defines commitment as more than verbal promises; it begins internally and manifests through consistent action. He presents a framework of four leadership types: “cop-outs” who make no commitments, “holdouts” paralyzed by fear, “dropouts” who abandon goals when difficulties arise, and “all-outs” who persist despite obstacles (20). The author’s practical advice includes examining one’s calendar and finances to identify one’s true priorities; determining what principles are worth defending at any cost; and publicly announcing one’s goals in order to increase accountability—a technique he attributes to Thomas Edison.
This focus on self-examination and concrete action steps reflects the self-help tradition of the late 20th and early 21st centuries, which emphasizes individual agency and measurable personal development. While Maxwell’s examples primarily feature historical figures and business leaders, his core message about the relationship between commitment and achievement remains relevant across contexts, though readers should consider how structural barriers might affect individuals’ ability to demonstrate commitment in the ways he describes.



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