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Accountability involves taking business risks and responsibility under one’s own name, which creates both potential rewards and personal exposure to failure. This accountability builds credibility and trust, which society rewards with greater responsibility, equity, and access to leverage. Ravikant argues that accountability requires individuals to stake their reputation on outcomes, creating incentives for high-quality decision-making and performance.
Aspirational personal hourly rate is a deliberately high valuation of one’s time that guides decision-making about which activities to pursue, delegate, or avoid entirely. According to Ravikant, this rate should feel “absurdly high” and serves as a filter for determining whether tasks are worth doing personally or should be outsourced. Setting and adhering to an aspirational personal hourly rate helps individuals focus on high-value activities while avoiding time-wasting tasks that don’t support their target compensation level.
Leverage refers to tools and systems that multiply the impact of one’s efforts, including labor (employees), capital (money), and products with no marginal cost of replication, like code and media. Leverage allows individuals to generate disproportionate returns on their time and energy investment. According to Ravikant, mastering leverage is essential for creating significant wealth rather than simply earning wages.