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Harris uses the fairy tale of Cinderella as an analogy for how people can develop two personalities in different social contexts. Cinderella was quiet and obedient at home in order to avoid the cruelty of her stepmother and stepsisters. However, Harris imagines she behaved differently outside the home, allowing her to befriend her fairy godmother and attract the prince. She argues that, like Cinderella, it is normal for people to maintain different personalities in different social contexts. She cites research that shows that even infants and toddlers behave differently in different settings, such as at home and daycare. People create memories based on their experiences in different settings, but they do not seem to readily apply lessons learned in one setting to their experiences in another. Evidence suggests people innately know their knowledge is not always transferable and can change their behavior to adapt to a new situation. For example, a dominant sibling may act submissively with peers. Even if some behaviors are long-lasting, such as sibling rivalry, this does not mean this relationship sets a life-long pattern.
Language is another way in which people create different selves in different settings. Children are born wired to learn language, and with an innate desire to communicate with others. Immigrant children learn new languages fairly quickly, even if they continue to speak their first language at home. This phenomenon is called “codeswitching.” Some people who are bilingual find that certain memories are tied to one language or the other; for example, someone may do simple math in their first language and complex math in their second language, since this is the order in which they learned these skills. Harris argues this demonstrates people’s tendency to maintain different selves simultaneously. She emphasizes that regardless of their initial years of language learning, immigrant children tend to conform to the language of their peers and gradually lose their fluency in their first language. Most descendants of immigrants do not speak the language of their ancestors. Even hearing children born to deaf, non-speaking parents eventually become fluent in the language of their peers. While many socialization researchers assume children learn language from their parents, evidence suggests language learning is another example of “context-specific socialization.”
Personality consists of two components: an environmental component, which can vary depending on social contexts, and an inborn component, which remains the same. Children tend to keep their different social contexts separate, especially if they are uncertain of what is accepted among peers; for example, those who are abused tend to keep their mistreatment a secret from peers and teachers. Harris attributes this to their desire to maintain a distinction between their home self and school self, to “fit in” with peers. Adult personalities are also changeable: Participants who took personality tests in different settings gave different answers about their personalities.
Harris compares contemporary American views on parenting with historical ideas and practices in other cultures. Historically, people in America and Europe tended to live more communally. Many relatives and staff would live in one household, with parents and siblings sharing rooms. Because the home was often a workplace, there was less of a distinction between private and public life. Beginning in the 1800s, family life began changing: Men were more likely to work outside the home, making the home a domestic domain for women. Families became more nuclear, cementing the home as a private space. Because educated, wealthier families had more time and resources for childrearing, parenting advice by clergy or scientists became more common. Much of this advice was harsh by today’s standards, as parents were warned against over-feeding children or spoiling them. As people began to believe in the connection between parenting and children’s behavior, parents, especially mothers, became more “blamable” for children’s thoughts and actions (79).
Harris cites sociological research from around the world to demonstrate how other societies approach parenting and childhood. She claims that in many societies, children spend more time with their peers than they do at home, and younger children are initiated into peer groups by older children, who teach them the rules of play or work. Parents tend to punish misbehavior through physical punishment, teasing, or scary stories, and reward competence by giving children jobs to do. With that said, Harris argues contemporary parents value expert advice and anxiously try to follow it. Experts tend to recommend showing children unconditional love and affection, rejecting physical punishment and favoring verbal explanations of right and wrong. Harris claims this advice is grounded in cultural beliefs “peculiar to our culture and our time. A set of assumptions written in sand” (90), rather than scientific findings.
Harris explores human evolutionary history, examining the brain and behavior and comparing them to those of humans’ closest relative—the chimpanzee. In the first two years of life, human babies and chimp babies are similar. Developmentalist Winthrop Kellogg and his wife Luella Kellogg performed an experiment in the early 1930s, in which they raised chimp baby Gua in the same home and manner as their human baby Donald. The infants acted similarly, but Donald tended to imitate Gua more. Human babies tend to be sensitive to eye contact and are perceptive of their parents’ gaze. Harris claims these instincts are the foundation for “theory of mind,” or the ability to deduce someone else’s perspective. Most children, with the exception of those with autism, exhibit theory of mind, and it is possible that chimps also have this ability to aid communication and social behavior.
The human lineage deviated from chimps six million years ago. Anthropologists and geneticists believe that by studying chimps, humans can better understand their own behavior, and how they are distinct from animals. Chimps seem to be inherently xenophobic: They are scared of strangers and make war against neighboring groups. They may also bully or shun members of their own group who become “different” through illness or injury. Scholars Jared Diamond, Richard Wrangham, and Jane Goodall theorize that the human tendency to make war is based on instincts shared with chimps. Evolutionarily, war may have prompted the human brain to become more complex. Scientists call this shift the “cognitive arms race,” since more intelligent groups become more capable of self-defense, and are therefore more likely to survive (102). However, Harris rejects the false dichotomy that imagines humans as either altruistic or aggressive. She agrees with British scientist Charles Darwin that humans tend to be altruistic within their own groups, and aggressive with outsiders; these instincts are not mutually exclusive. Overall, human communities place great importance on forming close bonds and distinguishing themselves from others.
Harris connects the instinct to form bonds to children’s desire to integrate themselves in friend groups to maximize their chance of survival. However, she argues there are four reasons why children are not wired to emulate their parents in this integration. Firstly, if children were to emulate their parents, they might lose out on innovations invented by younger members of a group. Secondly, being influenced by many children and adults helps younger members develop a variety of skills, which helps their survival and that of the group. Thirdly, many children lost one or both parents due to historical factors, and so, relying on them too much is disadvantageous. Fourthly, there are sometimes competing interests between parents and offspring that prompt the latter to look elsewhere for bonding and resources. Harris reiterates that children’s survival historically depended on creating connections, especially with peers.
In this section, Harris works towards two goals: explaining context-specific socialization, and persuading the reader that this theory is more plausible than others, including the nurture assumption. She uses the fairy tale of Cinderella to explain context-specific socialization: “[Cinderella’s] stepsisters didn’t recognize her at the ball not just because she was dressed differently: her whole demeanor was different” (52). By referencing a well-known story, Harris helps the reader envision how and why a person might develop different personalities in different settings. Cinderella’s demeanor is also tied to abuse: While the fictional girl-turned-princess is able to escape her abusive home, Harris mentions that in real life, the desire to “fit in” often prevents victims from speaking up (whether out of shame or survival). Overall, people perform as different selves, which makes it difficult to parse others’ reality. Harris supports her ideas with scientific evidence, including psychology professor Carolyn Rovee-Collier’s study on babies, which suggests changing one’s behavior in different environments is an instinct. The study showed that babies could easily learn how to move a crib mobile, but would not try to move a second one that looked different: “Evidently babies are equipped with a learning mechanism that comes with a warning label: what you learn in one context will not necessarily work in another” (54).
Babies also act differently depending on their company: A study on mothers with postpartum depression showed that their infants smiled less in their care than with babysitters at daycare. As for toddlers, another study compared “how toddlers behave at home (by asking their mothers to fill out questionnaires) and at day-care centers (by observing them there or by asking the caregivers at the center)” and found a similar discrepancy (57). These differences can become more pronounced as children age. Harris then cites psychologist James Council, who has researched how different contexts and settings alter how people self-report their personalities. For example, asking participants to reflect on abuse or other trauma before taking a personality test created a correlation between people’s childhood experiences and emotional issues. However, without this requested reflection, the connection was not evident: “Council believes that these ‘context effects’ call into question ‘the validity of a great deal of personality research’” (70). Harris’s argument for context-specific socialization depicts children and adults’ personalities as malleable, as humans are wired to perceive differences in other humans and settings, and tailor their behavior accordingly. By explaining this view of human development, she encourages the reader to contrast it with the nurture assumption—which assumes people’s personalities are unchanging in different settings throughout their lives.
Harris’s explanation of humans’ evolutionary and cultural heritage frames the contemporary American lifestyle and family structure as relatively recent, unusual developments. By offering examples of how other cultures raise their children, she paints American families as unusually nuclear and private. Again, this ties into her previous point about parents of color being painted in a poor light due to favoring “authoritarian” parenting (Chapter 3). Harris’s talk of history and culture supports her argument that, traditionally, children spend more time with peers than their parents: “By playing together in the children’s group the members learn what aggravates others and which rules they must obey” (86). In other words, children are wired to seek out peers, to give and receive influence from them to survive. While parents are important, historical factors often forced children to survive on their own—reinforcing The Importance of Peer Groups in Socialization.



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