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Growing up, Morgan’s family owned a grocery store that illustrates her early desire to entertain and be in the spotlight, and in the narrative, it becomes a symbol of how intrinsic performing is to her identity. As the only store in town, the Fletchers’ market was a community gathering place where Jimmy, Lucille, and their daughters were the main entertainment. The place “was like [their] family’s stage, where everyone in town came to hang out and visit with [the Fletchers] and watch [them] work” (4). Morgan got her first taste of performing when her mother would sit her on the counter to entertain customers with her stories. She “held court to half a dozen farmers, mama’s friends, and a clutch of grandmas” (4), and everyone laughed when she delivered her punchline.
This early experience also taught her the power of performance, as she learned from her parents working in the store how to turn everyday activities into an event. Her father made a spectacle out of his “amazing butcher skills,” wrapping the meat up and displaying it “like a Christmas present” (4). Meanwhile, Morgan’s mother checked out groceries, chatting to everyone and “wearing a hairpiece that made her look like Brigitte Bardot” (4). Morgan developed her flair for performance within the safety and support of the family store, while her parents served as a model for how performance can fuel a powerful connection with the audience.
Morgan’s recognition of the importance of timing is a motif throughout What in the World?! that speaks to her faith and trust in God. In her life, Morgan faced a number of hardships and disappointments, like making the mistake of dropping out of college to get married to her first husband or suffering the loss of her first sitcom deal due to the 2007 writers’ strike. Throughout her life, her comedy career was also delayed by the demands of family and marriage, something that she explains she doesn’t regret because her faith supported her belief that everything would happen at the right time.
Although these delays were painful experiences, in retrospect, Morgan sees that God had a plan for her all along. Because she didn’t achieve big success as a young woman, Morgan can enjoy “the best of both worlds;” she has “[hit] it big in comedy with three well-adjusted, compassionate kids who are [her] best friends” (219). In her view, all the moments where her career almost took off but didn’t were God’s way of protecting Morgan and her family and making sure she “could appreciate what eventually came [her] way” (219). The very day Morgan was moving her youngest daughter into her first adult apartment, Morgan’s online following exploded, a coincidence that she believes “could not have been happenstance” (193). To Morgan, this timing is evidence of God’s influence in her life.
Throughout her memoir, Morgan loves to talk about how much fun she is, but to her, humor isn’t just a career but a way of approaching life. Her emphasis on fun and humor is not just appropriate for a comedian’s memoir; it also illustrates how Morgan derives her strength and resilience from a life perspective grounded in humor. Even when facing difficult circumstances, like trying to get her life back on track after her divorce, Morgan emphasizes the fun in the situations, remembering how she was “having a ball” cooking for the college boys she roomed with and smoking cigarettes with the line cooks at her restaurant jobs (52).
Morgan also uses comedy to cope with the very real frustrations she experiences in her marriage and raising her children. She jokes, for example, about wanting “to kill Chuck because he never seemed to hear the baby cry at night” (99). Her humor allows her to laugh off these difficult situations and also process them by sharing her struggles with others who can relate to her experiences. Her use of humor in both her personal and professional lives illustrates how she uses it to reframe her circumstances as well as to provide material for her comedy career.



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