51 pages • 1-hour read
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Bloom shares the story of Dan Go, a young Canadian man who experienced a deep depression and drug addiction after enduring years of bullying as a child. In his early twenties, Dan realized that he was risking his life with his choices, and he decided to try something new. He went to the gym and soon fell in love with this healthy new habit. As he became more physically fit, Dan felt empowered and improved his self-esteem. Today, he is a successful entrepreneur, husband, and father, and he still loves exercise. Bloom encourages people to consider how their present habits will affect their future health.
Bloom adopts author Jane McGonigal’s tool of “future thinking” to motivate himself to build physical wealth in the present. McGonigal believes that by vividly imagining future episodes, including sensory details, people can intuit what it might be like to be their future selves. As an example, Bloom imagines his physical and mental health on his 80th birthday party. He then challenges others to consider whether their daily habits will make their aging journey better or worse, and he celebrates football quarterback Andrew Luck for his decision to quit his lucrative career in order to preserve his health: the foundation of his life and happiness.
Bloom traces how human health has changed over the millennia, discussing the fact that hunter-gatherers enjoyed fresh food and plenty of exercise but faced greater risks and dangers than members of agrarian cultures. As civilizations developed, the warrior physique became an ideal as societies trained men for war. In Christian Europe, exercise was seen as unimportant and even sinful compared to spiritual pursuits, and it wasn’t until the Renaissance that an interest in exercise and the human physique regained popularity. In modern times, societies have revived interest in sports, exercise, and human health, with traditions like the Olympics resurrected from their ancient beginnings.
Health and wellness fads are billion-dollar industries. Bloom argues that most of these trends are “nonsense,” and that people should be more interested in developing foundational habits to support their long-term health rather than buying certain products. He stresses the importance of developing “the primary building blocks” (273) of fitness and health by following his three pillars of physical wealth.
Bloom claims that professional athletes, military service people, and health enthusiasts tend to follow these core elements in their lives: daily movement, good nutrition that prioritizes whole foods, and restful recovery. For the first step, movement, Bloom recommends that people try cardiovascular and strength training, and he lauds exercise as the best way to immediately improve one’s health. For nutrition, he recommends eating mainly whole foods. To start, he advises beginning with 80% of one’s diet as whole foods, then continuing to eliminate processed foods. Finally, Bloom extols the virtues of practicing recovery by making sleep a priority. Experts have discovered that sleep plays an essential role in human health by consolidating memories, cleansing toxins, and restoring moods. Other recovery activities include massage, meditation, and breathwork.
The author introduces his six systems for maximizing physical wealth. The first is his 30-day challenge, which can be completed in three levels for people of different abilities. The challenge requires people to incorporate daily movement, good nutrition, and sleep into their everyday lives. The second system is his science-backed morning routine, which involves waking up at the same time each day, hydrating, exercising, going outside, and then beginning to work in focused, timed shifts.
Next, Bloom lays out an effective physical training plan that incorporates cardio and strength training. In his fourth system, Bloom explains common-sense diet principles such as staying hydrated, avoiding alcohol and junk food, and only eating until full. Bloom explains his rules for sleep, such as avoiding late meals, caffeine, and screen time, and sleeping in a dark room. His recovery system promotes using calming activities to avoid high stress and burnout. He contends that breathwork such as sighing and the yogic “Lion’s Breath” are all beneficial for reducing stress.
The author presents five statements to help people evaluate their own physical wealth. He reminds them to establish concrete goals and anti-goals, as well as the daily habits necessary to achieve them.
In Part 5, Bloom addresses people’s relationships with their physical health, claiming that this aspect of life is often relegated to the bottom of the priority list, after work and other obligations. These observations connect with Bloom’s exploration on the best strategies for Living a Balanced Life, and he therefore encourages people to make their physical wellness a top priority. By pointing to quarterback Andrew Luck as a positive role model, the author celebrates people who put their physical wealth above the pursuit of money and fame. He writes that Luck had “the realization that his present and future health was worth more than any contract could offer,” and he therefore decided to look “beyond Financial Wealth and [see] the bigger picture” (266). Bloom’s praise for Luck’s pivotal decision challenges others to consider how they might be sacrificing their own health for the sake of their work, and how they, too, could change their ways.
By discussing the cumulative impact of people’s everyday choices, Bloom further illustrates The Link Between Habits and Goal Achievement. By encouraging people to imagine the positive or negative consequences of their current habits, Bloom attempts to inject a sense of urgency into the discussion in order to motivate people to establish better habits today and ensure vitality for tomorrow. As further support for this approach, he cites Jane McGonigal’s concept of “futures thinking” to stress the importance of this long-term perspective. For example, he asks people to imagine whether they will be dancing at their 80th birthday party or will be stuck in a chair. He writes, “The harsh truth is that the answers to those questions were written long before you arrived at your eightieth birthday. Your daily actions along the way determined whether you would be dancing or watching at that party” (265). Once again, Bloom invokes a powerful concrete image that can easily be applied to any person’s life, decisively transforming his advice from an abstract discussion into an immediately relevant issue. Additionally, his gently phrased challenge is designed to communicate a “harsh truth” about habits without compromising the book’s largely positive tone.
By incorporating scientific evidence into his argument, Bloom makes a strong case for the kind of habits that people should adopt. For instance, he cites Peter Attia’s book, Outlive, to demonstrate the transformational effects of regular exercise, which Attia calls “the single most potent tool” (279) that people have to enhance their health. By citing other scholarly publications such as The Journal of Aging Research and Circulation, the author tries to convince people to build habits centered on the knowledge that “a little bit of exercise goes a long way and a lot of exercise goes a longer way” (279). This approach advocates for adopting a long-term perspective on current habits.



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