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Content Warning: This section includes descriptions of the famine of the Great Leap Forward.
Chapter 9 begins with the example of Bruges, a town that was known for its prosperous trading from the ninth century onward. However, in the 15th century, the river on which Bruges sits “began to silt up” (216). No trading ships could reach Bruges, and the trading moved up to Antwerp instead. Bruges quickly became a “backwater.” Meanwhile, Antwerp became the “greatest economic power in Western Europe” and remains powerful to this day (216). Through this example, Harford makes it clear that wealth requires development; cities that stagnate, like Bruges, cannot remain an economic force.
Harford then introduces the economic concept of “comparative advantage,” which is the principle that people, countries, and institutions should not do what they are better at than others but what they are best at as a whole. The United States, for example, curtails trading with China in order to help American manufacturers since China is able to make goods like TVs and furniture more cheaply. However, Harford believes that America should not use trade barriers to artificially alter the economy. Without trade barriers, China and America can trade with one another and both be better off. The fact that the Chinese worker can make more items faster does not cost the American worker anything. The Chinese do not trade with America out of charity: They do so because America has resources they want. By focusing on what America can sell most effectively, both America and China will benefit. Trade simply gives citizens of each country more access to cheap goods and more innovation in industrial techniques.
While Harford believes that “[trade] barriers will always cause more harm than good” (224), he acknowledges that free trade does not benefit everybody. Competition from cheaper or better foreign goods cannot put domestic industries out of business—if it did so, no one could afford to buy the foreign goods. However, free trade can wipe out entire industries, leading to unemployment. While the country will benefit from free trade as a whole, it is difficult to convince the unemployed worker that their hardship is worth it. The economist David Friedman observed that there are “two ways for the United States to produce cars: they can build them in Detroit or grow them in Iowa” (225). To grow them in Iowa, the US uses trade to turn wheat into cars. They grow wheat and then send it out on a ship to Japan, and the ship comes back with Toyotas in exchange for the wheat. Import restrictions on cars might help the car manufacturers in Detroit, but it will harm the car manufacturers (or farmers) in Iowa.
Harford acknowledges that trade does cause environmental damage and that this is a global concern. However, he doesn’t agree with critics of globalization who use the “race to the bottom” argument to claim that industries rush to countries with more lenient environmental protection laws to make their goods more cheaply and quickly (229). He says that rich countries mostly trade with other rich countries that have similar environmental regulations. Also, environmental regulations are negligible in terms of cost for production, regardless of location.
Critics of globalization also argue that moving goods across the world consumes resources and causes pollution. Harford says that they are focusing on the wrong aspect of the problem. All industries can have a harmful effect on the environment, but trade barriers do not prevent this. Environmental regulations that are far-reaching and instituted according to the geographic area, not the national borders, are the solution to environmental damage. Externality charges are also the best way to address environmental damage caused by transportation.
The third critique regularly levied against globalization is that economic growth makes people richer, and as people get richer, they become more capable of harming the environment and less worried about the consequences of that harm. Harford argues that poor people, too, suffer from the effects of pollution, like the carcinogenic smoke from wood-burning stoves or the diseases caused by unsafe drinking water. Being poor is no protection from environmental problems. In fact, once people get rich, they start to demand improved environmental standards from their technology and their society in order to improve their lives and the lives of their children.
Several critics of global trade also object to the poor working conditions of the laborers involved in global trade. The author argues that those poor working conditions, including long hours, low wages, and unsafe working conditions, are actually the result of global poverty, not global trade. The depressed economies of these regions lead people to become desperate for work, which ruins the idea of the perfectly competitive free market. He says that people should always have the freedom to leave abysmal conditions and bad pay for a better job; however, if there is no better job, then their other options are starvation or perhaps crime. The effects of free trade often improve these conditions instead of worsening them. Harford introduces the differences between North and South Korea in terms of wealth, showing the clear improvement in national well-being created by South Korea’s embrace of free trade and the misery caused by North Korea’s isolationism.
Harford says that nations impose trade barriers despite free trade’s many obvious benefits because of special-interest groups that oppose free trade and take steps to sabotage it. Tariffs are imposed on foreign goods to encourage domestic production, and they have great benefit to particular sectors of industry. However, the poorest countries often have the highest foreign trade tariffs. The United States’ average tariffs are 1.49%; in comparison, in Cameroon, it’s 12.7%. The reason for this foreign trade discouragement is that “international isolation is good for political stability” (241). Dictators use sanctions to isolate their countries so that they can continue to rule them.
Coffee farmers are famously struggling in the global economy. One of the reasons for this is that coffee grows in many places, so coffee growers have little scarcity power. Another is that coffee does not grow in areas where farmers can become rich from farming, like Florida or France. Rich farmers can lobby for high tariffs on foreign versions of their own production, like beef, rice, and grain. These high tariffs exclude poor farmers from starting these more lucrative farming operations, so they are left with coffee. The only way to help coffee farmers escape this quagmire is to encourage “broad-based development of poor countries [to] lift the living standards of the very poor” and give them other opportunities to earn wages so that coffee growers can develop some scarcity power (244).
Chapter 10 begins with the author describing a trip he and his wife took to Shanghai in 2003. They were struck by the sight of around 30 brand-new skyscrapers. During their previous visit, in 1993, the tallest building in Shanghai was only 12 stories. That building is now dwarfed by the giant new skyscrapers. This growth is especially notable because for “most of the twentieth century, China was poorer than Cameroon” (246). Civil war, dictatorship, a famine exacerbated by governmental failure, and a cultural revolution all contributed to China’s dire poverty.
Harford says that Chairman Mao’s rule over China was “legendary” for its waste of resources. Mao attempted to invest in industry and developing agricultural techniques to address hunger. These two goals, called the Great Leap Forward, turned out to be the most spectacular economic failure in world history. Mao relied on the enthusiasm of his citizens to overcome the lack of infrastructure, organization, and training. Harford discusses how Mao personally designed rice fields that crowded the shoots together so that they could grow more. Agricultural specialists, knowing that rice would die if placed too close together, nevertheless could not contradict their dictator. The crops failed, but the government’s doubling down on failed policy made it even worse. To maintain the illusion of prosperity, China doubled its grain exports between 1958 and 1961. Meanwhile, Chinese citizens starved to death, and some even turned to cannibalism to survive. Between 10 and 60 million people died in the famine.
Harford says that in democracies accompanied by the free market, disasters and failure can happen, but they are contained and quickly addressed by people incentivized to stop the problem and find solutions. However, “command economies” like a dictatorship can engage in “fatally extravagant” experimentation and suppress any criticism.
After Mao’s death, he was replaced by Deng Xiaoping in 1978. In 1983, agricultural output had grown by 40%. Deng replaced the previous incentives that did not work. He immediately raised the price the state paid for crops and allowed innovation in the form of individual households subcontracting land from their collective to own the crops produced. This experiment was a huge success and spread throughout the nation. Deng, by “using the power of markets and prices” (250), had actually leapt forward as Mao had failed to do.
China, by participating in the world markets, could “tap into world markets for labor-intensive goods: toys, shoes, and clothes” (260). This created a flow of foreign currency that could be used to buy raw materials and new technology. Soon, the most advanced technology in the world was being designed, produced, and manufactured in China, so it reaped the economic benefits. Unlike Cameroon, China was lucky in its domestic resources. However, the good decisions that China’s government made allowed them to capitalize on that luck and turn it into wealth.
Though China’s economic growth is extraordinary, it also comes with drawbacks. Some Chinese citizens “are unemployed or dislocated from the modern China” (264). Factory conditions in the 1980s were often terrible, and poorer people bore the brunt of the danger, as they always do. Economists, who point out the obvious benefits of the new system, are often excoriated by critics unable to look past the human suffering created by it. However, critics fail to understand that the fact that they are allowed to see this suffering at all is a huge improvement in the fate of Chinese citizens. Before, the suffering of millions of Chinese people was hidden from the eyes of the world because of economic isolation, but in contemporary times, the pressure of the global media can change China’s business practices. Because of China’s economic reforms, average wages rose by 9% per year, and workers strike often in order to attain better conditions. The global market makes this possible.
Harford reminds readers that “[in] the end, economics is about people” and the ways that an improved economy can improve their lives (266). The book ends with the example of a Chinese worker named Yang Li who worked in a sweatshop in 2003. After three months of grueling labor, she went home and started a hair salon with her earnings. She had the choice to make money to improve her quality of life, tried factory work, didn’t like it, and was able to leave. She now enjoys a comfortable life in her hometown where she has more autonomy. Harford concludes this example by saying that “[e]conomics is about Yang Li’s choice” (267).
In Chapters 9 and 10, the narrative moves from examining the historical economic rise and fall of cities like Bruges and Antwerp to exploring the remarkable economic growth of China. The overarching theme across both chapters is the evolution of economies. Bruges, once a prosperous trading hub, declined due to stagnation; this emphasizes the importance of adaptability to stay economically relevant. In contrast, Antwerp’s ability to embrace change and specialization led to its economic dominance.
This theme continues into Chapter 10, where Harford explores China’s economic transformation. In this example, he highlights The Role of Incentives in Shaping Behavior by examining the effects of incentivizing innovation and adaptation to market dynamics. Harford uses the example of China’s shift from Mao’s failed Great Leap Forward to Deng Xiaoping’s successful economic reforms, showcasing the power of aligning incentives with individual and collective goals. This shift that came with a change in China’s governance also underscores a point that Harford made when discussing Cameroon: In countries with corrupt or undemocratic governments, there is no meritocracy, so people have no incentive to do the right thing. As a result, chaos and inefficacy have a free hand—like Mao’s lackeys supporting his ideas about rice cultivation despite knowing they were ineffective—and this leads to economic instability.
In these chapters, Harford also examines The Economic Principles Behind Urban Development. The rise and fall of Bruges, which used to be a flourishing city for as long as it was a desirable trading center, shows that economic factors are crucial to how cities develop. A region that attracts capital also attracts people with money to spend, which results in the development of facilities that make life comfortable and attractive for these people. Harford’s example shows that Bruges’s power as an urban center declined when it lost its trading prowess, passing on its former glory to Antwerp, which became the new trading hotbed of Belgium. He uses Shanghai as another example to show how cities develop around trade and capital; Shanghai, with its 30 flashy new skyscrapers, reflects China’s growing force in global trade.
The Complexities of Global Trade and globalization also emerge as a central theme; Harford depicts it as a force with both positive and negative consequences. The nuanced exploration of globalization underscores the complexity of its impact on different nations and individuals. However, Harford argues that despite its problems, global trade is a means to eliminate problems like global poverty and inequity; he even sees its potential for enforcing environmental regulations by raising the quality of life for people around the world and enabling them to demand healthy living conditions for themselves and their children. In these chapters, Harford continues his full-throated endorsement of free trade as an overall good for humanity. He argues against protectionist measures and emphasizes the benefits of open markets. By referencing historical events and economic theories, the author makes a case for policies that promote innovation, competition, and global cooperation and responds to criticism of global trade by pointing out that isolationism is often politically motivated.
Harford employs metaphors and symbolism to convey economic concepts. Bruges becoming a tourist “backwater,” serving as a metaphor for economic decline, while Antwerp experienced a rise in industry, complete with diverse resources freely available to all citizens, symbolizes the vitality of adapting to changing economic landscapes. Similarly, the skyscrapers in Shanghai symbolize China’s rapid economic ascent, contrasting with its impoverished past. The use of historical analogies, such as comparing the economic fate of North and South Korea, adds depth to the argument. By drawing parallels between historical events and economic principles, the author enriches his analysis and provides readers with relatable examples to enhance their understanding.
Additionally, the inclusion of personal narratives, like that of Yang Li in Chapter 10, humanizes economic concepts. Yang Li’s journey from a sweatshop worker to a salon owner becomes a microcosm of broader economic choices. This personal touch engages readers emotionally, making economic theories relatable and tangible.
The impact of economic policies on individuals and communities is a focal point of the final chapters. They underscore that economic progress, while beneficial on a macro level, can lead to challenges such as unemployment, dislocation, and social tensions. This nuanced perspective encourages readers to consider the human dimensions of economic choices. Chapters 9 and 10 invite readers to reflect on the intricate relationship between economics and human choices. It advocates for informed economic policies that prioritize adaptability, innovation, and the well-being of individuals within the broader context of global progress.



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