57 pages 1-hour read

The Undercover Economist

Nonfiction | Book | Adult | Published in 2010

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Index of Terms

Externalities

Externalities are costs that operate outside of a transaction, and they are not necessarily paid by the two parties engaging in the transaction. A good example of this is the fact that a person buying gas for their car forces bystanders to compromise their health by emitting fumes into the environment, even though the bystander did not participate in the decision to release those fumes. Externality charges connected to purchases can make consumers think more carefully about the consequences of their purchasing choices and make decisions that are more beneficial to the larger world.

Game Theory

Game theory is a field of economics that studies types of transactions and strategies in which a player’s decisions are influenced by the decisions and actions of another participant. Among other things, economists study dating, war, auctions, and poker as examples of places where game theory can lead to a successful outcome. However, game theorists view games as “mathematical objects” and often assume the existence of a hyperrational player quickly making perfect decisions. In real life, people do not behave rationally while participating in games, and this has to be taken into account in order to successfully implement game theory in a real-world scenario like an auction.

Inside Information

Inside information is the economic term for a lopsided power structure in a purchasing scenario. A seller who knows more about their product than the buyer does is benefiting from inside information, and a buyer operating under false economic pretenses to acquire resources from a seller is doing the same. Inside information can only be counteracted by the careful application of incentives to create a more equal buyer-seller framework.

Scarcity

Scarcity is the concept that whoever has the most desired, least accessible resource has power over the rest of the market. Sometimes that power is in the hands of the seller (usually when that resource is a product or skill), and sometimes it’s in the hands of the buyer (for instance, when that resource is money). Companies and industries can also create artificial scarcity in order to force the market to enrich them. Artificial scarcity can be counteracted by economic principles based on the head-start theorem, which levels the playing field and gives advantage to later entries; this also forces established businesses to adapt and compete or risk dying out.

Self-Targeting

Self-targeting is a strategy employed by companies to force consumers to inadvertently reveal information about their willingness to pay particular prices for goods. Specifically, it allows companies to figure out which of their customers are price blind and which are price sensitive. Companies can offer premium goods as well as bargains to take advantage of both groups.

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