Study Guide

Blue Ocean Strategy

W. Chan Kim, Renée Mauborgne
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50 pages • 1 hour read

W. Chan Kim, Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne
Nonfiction | Book | Adult | Published in 2005

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Summary

Background

Key Figures

Themes

Index of Terms

Important Quotes

Essay Topics

Essay Topics

1.

Define value innovation and briefly analyze why it is a key factor in blue ocean strategies.

2.

Why is tipping point leadership crucial to the proper execution of blue ocean strategies?

3.

How important is the people proposition in the proper execution of blue ocean strategies? Explain using at least one example.

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