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Watts relates an anecdote in which one of her menopausal friends admitted to losing her bike for a few days because she forgot where she parked it. Another friend told Watts about losing her car on a college campus, and Watts remembers missing a flight after “spacing out” during boarding. Watts acknowledges that some individuals may feel insecure about cognitive issues like memory loss, noting such circumstances are often embarrassing. She recommends “owning” cognitive issues rather than minimizing or ignoring them.
To explore the cognitive impacts of menopause, Watts consults Dr. Lisa Mosconi, who has extensively studied Alzheimer’s disease, including how gender and menopause relate to the disease’s development. Dr. Mosconi advocates for the recognition of sex differences in the medicinal community—medical science has traditionally prioritized men’s health, viewing women as basically the same as men but with different reproductive organs. Women-centric studies are also underfunded. Dr. Mosconi found that in some women, menopause causes significant neurological changes, and hormone therapy can, in some cases, lower a woman’s chances of developing Alzheimer’s, particularly in women experiencing early menopause. Along with HRT, Dr. Mosconi suggests that regular check-ups and healthy lifestyle choices can help prevent memory-related diseases.
Watts tells a story about a “friend,” before admitting it is about herself. She had a conversation with her boyfriend in which she mentioned wanting plastic surgery, which he strongly disagreed with. She writes that whether or not to employ cosmetic interventions is an individual choice—“Where you fall on the continuum has everything to do with your personal taste, your level of disposable income, and how much societal pressure you’ve been subjected to about looking young” (108).
Watts developed itchy skin in her forties and found that gentle products with natural ingredients worked better for managing her symptoms, which inspired her to research cosmetics and eventually found Stripes Beauty. As she began working with menopausal women, she was struck by the “loneliness” they expressed and their “need to feel seen” (110). She reflects on her initial hesitancy to speak up about menopause and aging, and she describes how important it was for her to find support and guidance. She came across a TED Talk presented by Derek Sivers, in which he argues that leaders must be willing to look “foolish” in front of others because that feeling of foolishness fades as more people join. His concept helped boost Watts’s confidence, encouraging her to forge ahead with her business plans. While Stripes Beauty offers several products tailored to menopausal women, Watts reminds readers that the products should not be “substituted” for expert medical advice.
Common skin afflictions associated with menopause include hormonal acne, simultaneously dry and oily skin, eczema, dermatitis, and rosacea. Watts notes that not all treatments or methods for managing symptoms are effective, describing her own bad experience with a chemical peel and warning individuals against dangerous cosmetic practices, such as trimming cuticles that protect the nail bed.
Hair loss—considered a dermatological condition—is also common in menopausal women. Citing expert Dr. Wechsler, Watts suggests women can eat more iron, whether dietary or supplemental, to help with hair loss. Watts and other women in her family have thin hair, and she has found success in adding protein and iron-rich foods to her diet and in treating her hair gently. Other potential remedies include supplements, biotin gummies, and powder to fill in sparse areas of hair.
Noting the sheer number of cosmetic products available, Watts suggests people keep four main cosmetic products—a cleanser, a toner, a serum, and a moisturizer. Other products include creams, masks, exfoliants, and injectables, and dermatologists tend to recommend three products: zinc sunscreen, tretinoin, and Botox. Watts discusses how many women opt for bold eyeglass frames, and she advocates for progressive lenses to eliminate the need for multiple pairs of glasses. She identifies the social double standard where women are encouraged to appear younger while men’s aging is celebrated, although she tries not to let the social pressure get to her.
Watts criticizes the vague and widespread advice to “sleep more,” describing the insomnia she developed in middle age. She refers to sleep loss as an “insidious” effect of menopause, sharing anecdotes from several women who struggled with insomnia and accompanying issues like mood swings and rage. Watts has found some relief from her insomnia through HRT and by tracking her sleep. Tracking her sleep, especially, has been helpful, despite her understanding that sleep trackers may not be very accurate.
Referring to Dr. Suzie Bertisch, the text discusses the frequent dismissal of menopausal women’s sleep issues—“[T]hey were told by their doctors that this was just the natural phase of life, and there’s nothing more you can do about it. Shrug your shoulders, grin and bear it” (128). Treating menopause-related sleep issues can be complex because it may be difficult to identify and address underlying causes. Dr. Bertisch recommends a full workup and behavioral changes to address sleep issues; beyond that, she recommends an insomnia-specific branch of cognitive behavioral therapy (CBT-I). Watts also discusses medical sleep aids as an option, noting her own unfortunate experience taking Ambien and discussing potential side effects like chemical dependence or cognitive issues. She synthesizes universal sleep advice, encouraging readers to establish a routine, calm themselves before bed, get plenty of exercise, and avoid alcohol.
Dr. Gilberg-Lenz described her patients’ uncomfortable reactions when she stopped dyeing her hair, suggesting that she made them “feel old.” Watts dyes her hair two times a year, noting that many women stopped coloring their hair during the COVID-19 lockdown. Citing stylist Stacy London, Watts stresses the importance of accepting and adapting to the aging process, including changing one’s appearance as one’s body and preferences change.
Watts suggests people can accentuate the things they like about themselves, wear breathable fabrics and layers, tailor clothing, and wear eye-catching accessories. According to Watts, many menopausal women feel liberated by their changing styles as they age. Watts shares that her “great liberation […] has been realizing that when it comes to how we look, as the saying goes, the people ‘who mind don’t matter, and those who matter don’t mind’” (139).
Throughout these chapters, Watts explores the physical and emotional toll of menopause, focusing on cognitive changes, skin and hair concerns, sleep disturbances, and body image. While these symptoms are often downplayed in medical discussions, Watts emphasizes their profound impact on women’s daily lives and self-perception. Through inclusive language, personal anecdotes, and expert insights, she normalizes these experiences, reassuring readers that menopause is not a sign of failure or decline but a natural transition. These chapters strongly reinforce the theme of The Physical and Emotional Impacts of Menopause, demonstrating that while the symptoms can be disruptive, they are also manageable when openly acknowledged and addressed.
One strategy Watts employs to reduce the stigma around menopause is her use of inclusive language, which fosters a sense of solidarity among readers. Rather than isolating symptoms as personal struggles, she frames them as common experiences shared by many women. This approach is evident in her discussion of cognitive changes, where she asks, “After all, who among us hasn’t forgotten where we parked our car or where we left our keys?” (95). By phrasing the issue this way, Watts reassures readers that forgetfulness is not a personal failing but a universal human experience, especially in the context of hormonal changes. This approach counters the societal tendency to treat aging as an individual loss rather than a collective reality. By weaving in stories from other women—such as the friend who lost her bike—Watts illustrates how widespread these experiences are. She encourages women to “own” their cognitive struggles rather than hide them in shame, reinforcing the theme of Redefining Aging for Women and one of the book’s central messages: Menopause is not something to be endured in silence.
Memory loss and cognitive changes are presented as among the most distressing symptoms of menopause, affecting both confidence and identity. Watts captures this fear when she writes, “Without your memory, you can start to feel like a shell of yourself” (97). This statement emphasizes that cognitive issues go beyond mere forgetfulness; they can erode a woman’s sense of self and stability. Watt’s decision to describe this experience in deeply personal terms validates the distress that many women feel, challenging the notion that these symptoms should be dismissed as trivial.
By consulting Dr. Lisa Mosconi, a leading expert on Alzheimer’s research, Watts also highlights the medical community’s historical neglect of women’s cognitive health. She explains that most medical research has been based on male bodies, treating women as an afterthought. This lack of dedicated research has led to widespread confusion about how menopause affects brain function. Watts’s inclusion of this discussion underscores the need for greater medical attention to menopausal symptoms and reinforces her call for women to advocate for their health, highlighting The Importance of Community and Expert Guidance working together to best inform and support women.
Watts also critiques the dismissive attitudes of some doctors, quoting Dr. Suzie Bertisch’s observation that many women struggling with sleep issues are told to simply accept their suffering: “They were told by their doctors that this was just the natural phase of life, and there’s nothing more you can do about it. Shrug your shoulders, grin and bear it” (128). This aligns with Watts’s argument that women’s pain and discomfort are too often minimized in medical settings. By presenting alternative solutions—like CBT-I and lifestyle modifications—Watts empowers readers to seek better care rather than resign themselves to inadequate treatment.
In these chapters, Watts deepens her exploration of the physical and emotional impacts of menopause, reinforcing the idea that symptoms are not just individual struggles but part of a broader societal issue. Through inclusive language, personal anecdotes, and expert insights, she normalizes cognitive and physical changes, challenging the stigma that often surrounds them. She also critiques the medical community’s failure to properly address menopause while encouraging women to take control of their health. By balancing humor, vulnerability, and advocacy, Watts ensures that menopause is not framed as a period of decline but as a transition that, while challenging, can also be approached with knowledge and self-compassion.



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