The protagonist and male love interest, known for his "small-town librarian" vibe, who is caught between his real self and his anonymous online persona while facing insecurities about meeting familial expectations.

Josie's sister, a perceptive and optimistic psychology graduate student who plays an essential supporting role, often acting as a voice of wisdom and understanding between Josie and their tumultuous family dynamics.

The owner of both bookstores, serving as a businessman focused on profit rather than the indie shops' goals, and a figure who challenges Josie and Ryan's confidence and capabilities.