Publication year 2006
Genre Novel, Fiction
Themes Social Class, Community, Power & Greed, Place
Tags Satirical Literature, Humor, Race & Racism, US History, Business & Economics, American Literature, Reconstruction Era, African American Literature, Modern Classic Fiction
Apex Hides the Hurt, a 2006 novel by American author Colson Whitehead, follows a nameless, emotionally muted nomenclature consultant, or an expert in creating brand names. The novel toggles between the protagonist’s memories of success at his company, and his current consulting assignment—renaming a town. The novel satirizes contemporary American consumer culture and features themes of race and identity. Whitehead uses humor and revelation as key narrative techniques in this story about a man who... Read Apex Hides the Hurt Summary