A soon-to-be 12-year-old girl who often feels she fades into the background. She is kind, thoughtful, and highly perceptive of others' needs. Desperate to acquire the adult privileges her parents have denied her until she turns 12, she creates an extensive list of goals, though she struggles comically as she begins checking them off.

Rory's best friend, who enjoys greater freedoms than Rory but remains highly supportive. She easily stands out with her colorful wardrobe and glowing blond hair, contrasting with Rory's desire to blend in. Despite her confidence, she can be slightly naive about the world and easily impressed by marketing claims.

A friendly and energetic girl in Rory's social circle who is highly interested in makeup, clothes, and boys. Her unbridled enthusiasm lands her a job assisting in the movie's makeup trailer, though she is prone to dramatic moments and rapid chattering.

A frugal, stay-at-home mother who runs the household and manages her children's busy schedules. Having started her family right after college, she is younger than many of the other parents and tends to be overprotective of Rory, though she remains highly encouraging of her daughter's independence.

A frugal man who owns a company that makes puzzles. He sports a blue stripe in his hair due to a financial bet with a friend. While hesitant to grant Rory adult privileges, he follows through on his promises and offers steady emotional support when things go wrong.

An elderly woman with white hair, a plump build, and a distinctive duck-shaped birthmark on her cheek. She acts as a mysterious, sometimes blunt guide who delivers cryptic messages to Rory about getting what she wants versus what she needs. Her sudden appearances suggest a magical presence in the otherwise normal town.

A white rabbit that Rory desperately wants to purchase as a pet. He initially appears incredibly soft and sweet, but his glowing red eyes create an ominous presence when placed in the dark.

Rory's well-worn childhood teddy bear, originally given to her by her grandfather. He serves as a source of comfort that Rory is reluctant to permanently abandon as she tries to embrace her tween years.

A famous teen actor filming a movie at Rory's school. He wants to be taken seriously in his craft rather than just chasing fame. He draws immense attention wherever he goes but proves surprisingly sympathetic toward Rory's various accidental injuries on set.

Jake Harrison's girlfriend and movie co-star. She is highly concerned with her image and fame. She frequently acts rude and dismissive toward the local students, easily showing irritation when others receive attention.

Rory's energetic three-year-old brother. He frequently runs around half-naked and causes chaotic interruptions, including taking phone calls in restaurants. Despite his toddler antics, he maintains a loving bond with his older sister.

A shy girl who has recently moved to Willow Falls. She is an avid fan of Jake Harrison and keeps a dedicated scrapbook filled with altered photos of him. She is kind but easily overwhelmed by excitement.

A ten-year-old girl in advanced math classes who comes from a wealthy but emotionally distant family. Highly intelligent, she easily outwits her inexperienced babysitter by manipulating the clocks to stay up late.

A friend of Rory's mother from a book club. She hires Rory to watch her daughter but leaves behind a household that feels more like a museum of collectibles than a warm home.

A student at the school who seems to possess inside knowledge about the strange events in Willow Falls. She recognizes Rory's strong observational skills and offers subtle encouragement.

A classmate who shares a mysterious awareness of the peculiar occurrences in town. He drops cryptic hints to Rory about the nature of coincidences.

The Assistant Director of the film shooting at the school. She is practical and quick-thinking on set, readily adapting scenes to incorporate Rory's ongoing accidental injuries so filming can continue.

A teenage ballet dancer from a large, newly arrived family in town. Deeply devoted to her dancing, she appreciates Rory's quick thinking in helping her secure a missed audition slot.

A popular girl at school who accidentally confesses her feelings to Rory online, mistakenly believing she is messaging a boy with the same name. She is often snobbish toward those outside her immediate social circle.

A male student at the school who shares the protagonist's first name. He is the target of Alexa's affections.