Lily is a 34-year-old former customer service worker who passes away and opts for Universal Judgment. Assigned to her own personal paradise in the Afterlife, she creates a makeshift "Hellp Desk" in Hell out of boredom and a desire to organize complaining mortal souls. She carries deep trauma from her Evangelical upbringing but is fiercely protective, highly efficient, and unexpectedly drawn to the demonic residents.

Bel is a demon and general of 85 legions of Hell who spends his free time playing online video games. He struggles with feelings of inadequacy following his father's entry into the Void and rejects his royal title as a prince of Hell. He forms an immediate connection with Lily through their shared humor and gaming habits.

Sharkie is a young mortal soul who died in a car accident after wandering away from her abusive foster home. She arrives in the Afterlife terrified of Hell due to threats from her former caretakers and pastor. She slowly begins to recover her natural childhood curiosity when provided a safe environment in Lily's home.

Lucifer is the ruler of Hell who oversees the dispensation of Universal Judgment. Contrary to mortal myths, he is a kind, morally inclined leader who cares deeply for both his demonic subjects and mortal souls. He enjoys trivia nights, playing pranks on his generals, and fiercely protecting abused children.

Asmodeus is Bel's cousin and a fellow general and prince of Hell. He maintains a playful, teasing demeanor but is fiercely protective of his friends and family. He is deeply devoted to his pregnant wife and regularly participates in trivia nights.

Greg is the Master of Level Nine, overseeing the deepest punishment level of Hell for the worst human souls. He is quiet, guarded, and believes himself undeserving of a loving relationship due to the dark nature of his work. He acts as a protective, rational voice for his best friend.

Lev is a prince of Hell who oversees the administrative side of the organization. He is highly focused on efficiency and issues a widely mocked memo banning intercourse in the office. He frequently requests analytical reports from Lily regarding her successful methods at the Hellp Desk.

Siedah is a mortal soul working at the Celestial Lobby's front desk. She guides newly deceased souls through their options for judgment and introduces Lily to the structure of the Afterlife.

Moura is a demon working in Hell's sorting center. She bonds with Lily over their shared frustrations with customer service and invites her down to Hell for wine, inadvertently initiating Lily's involvement at the Hellp Desk.

Persephone is a goddess who runs an Afterlife coffee shop. She recruits Lily for her women's trivia team, employing a strategy of psychological distraction against the opposing men's team.

Aphrodite is a goddess and member of Persephone's trivia team. She actively participates in the group's distracting tactics to win their pub games against the demons.

Lilith is Bel's mother and the first female demon. She has a large, boisterous family and tests Lily's comfort with children by unexpectedly handing her a baby daughter during their first meeting.

Samael is one of the first entities in the Universe and Bel's father. He chose to end his existence by entering the Void centuries ago, leaving behind a complex emotional legacy and a royal title for his son.

Sariah is Asmodeus's pregnant wife. She provides a warm, welcoming presence in the demonic family and eventually bonds with Lily over their shared concern for their partners.

Ryan is Lily's mortal brother. She holds fond memories of discussing afterlife plans with him, including a promise that she would haunt him and steal his socks if she died first.

Tommy is one of Lily's brothers from her mortal life. He remains on Earth after her death, representing the familial connections and grief she carries into the Afterlife.

God is the deity of the Christian faith. He possesses a more limited power than mortals believe and works closely with Hell to reform souls who caused harm in his name.

Suzanne is Lily's former church youth leader from her mortal life. She blamed Lily for being sexually assaulted at a party, causing a deep rift that drove Lily away from her church community.

Max is Lily's beloved cat who passed away when she was twenty-three. He eagerly greets her upon her arrival in her personal paradise home.

Krun is a demon working in Hell's sorting center. He expresses gratitude to Lily on behalf of the other demons for smoothing out the intake process and discusses video games with her.

Anyaet is Bel's youngest baby sister. Lilith uses her to test Lily's comfort with children by unexpectedly dropping the baby into her arms.