Maeve is a 27-year-old who works as an ice princess at a Los Angeles amusement park. She lives in an aging mansion on the Sunset Strip, acting as the primary caretaker for her comatose grandmother. Beneath her beautiful, well-crafted public persona, Maeve harbors a dark, violent nature and an intense rage that she struggles to keep hidden from society. She relies heavily on a few personal connections to maintain her grip on a normal life.

Kate is a 26-year-old aspiring actress and Maeve's coworker at the princess park. Viewed by Maeve as genuinely virtuous, Kate is fiercely loyal to her friend despite catching occasional glimpses of Maeve's darker side. She navigates the predatory Hollywood landscape hoping to secure her breakout role, often putting herself in compromising situations to do so.

Gideon is Kate's brother and a professional hockey player who recently joined the Los Angeles Kings. He quickly annoys Maeve with his judgmental attitude toward the city and his sister's choices. However, he also demonstrates an unusual ability to see through Maeve's carefully constructed public persona, drawing her attention and curiosity.

Tallulah is Maeve's grandmother and a former Hollywood actress known for her angelic looks. Currently in a permanent coma due to cirrhosis, she is the primary anchor in Maeve's life. Tallulah took her granddaughter in years ago when her parents disowned her, providing a home and crucial guidance.

Derek is a famous movie director who uses his influence in Hollywood to exploit aspiring actresses. He promises Kate a role in one of his upcoming films in exchange for a sexual relationship. He frequently displays abusive and predatory behavior, leaving visible bruises on Kate and drawing Maeve's intense ire.

Liz is the Princess Supervisor at the amusement park where Maeve works. Bitter about aging out of the princess costumes, she strictly enforces corporate rules and serves as a constant antagonistic presence in Maeve's daily work life.

Andre is a corporate supervisor sent to oversee the princess department at the amusement park. He becomes romantically involved with Liz while attempting to manage the park's daily operations.

Hilda is the hospice nurse hired to care for Maeve's comatose grandmother. She firmly believes in allowing her terminally ill patients to die peacefully, a medical opinion that puts her directly at odds with Maeve's desperation to hold onto her family.

Susan is a conservative mother of five who frequently posts online about her political views. She becomes the unwitting target of Maeve's internet trolling, as Maeve uses a fake persona to manipulate Susan out of sheer malice.

Jared is Kate's deceased high school boyfriend and Gideon's former best friend. He died years ago after falling from a bridge, but his tragic passing continues to profoundly affect both Kate and Gideon's lives and their ongoing relationship.

Claire is a bartender who agrees to a casual encounter with Gideon and Maeve at Gideon's house. She quickly finds herself overwhelmed by Maeve's frightening and cruel behavior during their time together.

The Bartender works at the Tata Tiki Lounge, a dive bar that Maeve frequents twice a week. He reliably serves Maeve her favorite piña colada and plays Halloween music for her, providing a consistent, quiet environment where she can read in peace.