The author compares his Profit First system to NBA player Rick Barry’s granny shot, explaining that it’s a strange—but effective—way to succeed. Michalowicz shares his excitement about how this system is helping entrepreneurs across the world regain control of their finances and reap profits for the first time. He believes that Profit First is the best way to change financial habits because straightforward system guides business owners in a consistent, scalable way.

Michalowicz’s parting words to the reader highlight how they can implement the Profit First system in their own lives and experience its benefits. By emphasizing the system’s simplicity, the author contrasts it against traditional accounting, which he feels is too complex. He claims that with Profit First, “You don’t have to get an MBA, or take an accounting course, or start devouring articles in the Wall Street Journal” (192). By referencing an MBA and the Wall Street Journal, Michalowicz links traditional accounting with an elite population that his readers may not identify with. The author’s final pitch about his system is meant to convince everyday entrepreneurs who struggle with their finances to take a chance on Profit First and experience its simple path to savings.

Chapter Lessons

• Profit First has helped many entrepreneurs across the world
• It is simpler and easier than traditional accounting
• Using Profit First will help you develop sound financial habits

Reflection Questions

• Is this final section persuasive to you? Why or why not?
• How might your team, employees, or family react to you using Profit First? Would this impact your decision about it?