Patrick King coaches the reader to always consider a person’s context before trying to understand their behavior. He encourages the reader to consider the person’s social, cultural, and personal background before leaping to judgment. He explains, “Analysis can only happen with data—not a single datum—and it can only happen when we are able to see broader trends” (17). In some instances, this might mean doing formal research to verse oneself in the norms and values of another person or group. For instance, someone preparing for an international conference call might investigate whether their colleagues come from a culture that strongly values social harmony; if so, they should be wary of interpreting silence as agreement, as it may simply indicate a preference for avoiding conflict. On an individual level, King similarly argues that trying to identify people’s moods, intentions, or personalities is futile without first establishing a “baseline” of how people normally behave in day-to-day situations. For example, a reader interested in gauging whether a person’s nervous gestures—e.g., hair-touching—signal romantic interest might observe them interacting with others to establish whether they have a generally “anxious” demeanor. Without first establishing a baseline, the potential for people-reading remains limited.