Maggie Banks, a 28-year-old woman between jobs in Fremont, California, accepts an invitation from her best friend Rochelle to manage Cobblestone Books in Bell River, Maryland, while Rochelle takes maternity leave. Maggie has a history of short-lived jobs and no clear career direction. She sees the four-month stint as a reprieve from job hunting.
When Maggie arrives in Bell River, she discovers the town revolves around Edward Bell, a famous author who wrote his celebrated novel
The First Dollar at the bookstore decades earlier. The Bell Society, run by Bell's grandson Ralph Bell, owns the bookstore, a museum, a café, a bed and breakfast, and other local businesses. Ralph insists the bookstore sell only literary classics published before 1968, reflecting Edward Bell's reading tastes. Rochelle, who co-owns the store, has chafed under Ralph's increasing control but depends on the tourist revenue his organization generates.
Rochelle trains Maggie on the Edward Bell "shrine" inside the bookstore: a portrait, a writing table, and a scripted tour speech for tourists. Ralph scrutinizes Maggie's lack of knowledge about Edward Bell and suggests placing a museum employee named Cynthia at the bookstore instead, but Rochelle insists Maggie is right for the job. When Rochelle's leave begins earlier than expected after a doctor's appointment, Maggie is left to manage the store alone.
While babysitting Rochelle's five-year-old son Dylan, Maggie impersonates Edward Bell for tourists. Malcolm, a serious Black man about Maggie's age who works for Ralph, arrives to check on the store and disapproves, warning that Ralph will hear about it. The situation worsens when a tourist's online review mentioning Bell's rumored mistress draws Ralph's ire. He orders the Edward Bell books and writing table transferred to the museum. Sales plummet, and Maggie hides this from Rochelle.
When a local romance author named Evelyn Suwan visits, Maggie learns that romance is a billion-dollar industry with no local outlet. She secretly orders modern genre fiction and stashes it in the storage room. Inspired by her experience founding a social club called the Merrymakers at a previous job, Maggie conceives an underground event format: A guest author writes a comedic parody of a literary classic and reads it at the bookstore after hours. She and Evelyn plan a
Moby-Dick romance parody called "Hunting for Dick," and Maggie attends a book festival in DC to distribute flyers.
At the festival, Maggie unexpectedly spends the day with Malcolm. They attend panels and agree to an ongoing exchange: Maggie will read Malcolm's picks, and he will complete outings she assigns to push him beyond his comfort zone. At a book-themed bar, Malcolm opens up about his difficult childhood and how moving to Bell River to live with his grandmother Yvonne at age 12 gave him stability. He works for Ralph out of loyalty to the town, not passion for Edward Bell.
The first underground event draws 13 attendees who take a pledge of secrecy. Vernon, the grumpy tenant from above the bookstore, is drawn downstairs by the noise, enjoys the reading, and requests future invitations. Jim, a web designer from the festival, helps Maggie set up a hidden online bookstore that generates steady orders. The store becomes a gathering place for locals. Maggie and Malcolm's relationship deepens through their book exchanges and outings, and they share their first kiss after a dinner discussing Jane Austen's
Emma.
Maggie invites T. J. Hull, Malcolm's favorite childhood author, to perform a sci-fi retelling of
The Great Gatsby in Vernon's apartment. Thirty people attend. Ralph arrives during the reading, threatens to end Vernon's lease, and warns that upcoming changes will eliminate anyone who cannot cooperate. He installs Cynthia at the bookstore as his watchdog and reveals a partnership with ByGone, a woman-owned investment group, to fund an Edward Bell Writers Retreat. The retreat would convert Vernon's apartment into a guest suite, further restrict the bookstore's inventory, and eliminate jobs Ralph deems unnecessary.
After Maggie and Malcolm sleep together for the first time, Maggie walks home in his hoodie and finds his Bell Society access card. On impulse, she uses it to enter the Bell Society office, where she discovers letters from Louise, Edward Bell's wife Josephine's cousin. Among them is a page bearing the exact opening line of
The First Dollar. Maggie realizes Bell plagiarized Louise's manuscript.
Working with Malcolm, Maggie traces Louise's descendants through genealogy records and discovers that Vernon is Louise's grandson. Vernon confirms the connection, revealing that his mother found the original manuscript years ago but kept silent after Edward Bell supported their family with housing and money, possibly out of guilt. He lends Maggie the handwritten manuscript. Louise's version of the novel ends with the protagonist Hazel leaving her husband and keeping her cheese shop, a feminist conclusion Bell replaced with a regressive ending.
Maggie assembles allies and plans to confront the ByGone investors during their upcoming visit. At her largest underground event, a
Pride and Prejudice mystery parody where Rochelle attends for the first time, attendance exceeds the 40-person cap. Cynthia warns that Ralph and the investors are dining at a nearby restaurant, having arrived a night early. The energized crowd marches to confront Ralph.
Over 50 people, many in
Pride and Prejudice costumes, face Ralph and the ByGone representatives outside the restaurant. Maggie delivers an improvised speech about the harm the retreat would cause, admits to faking sales reports, and reveals that Bell stole
The First Dollar from Louise, emailing the scanned letters to everyone. The ByGone group postpones their decision. Ralph fires all Bell Society employees present except Cynthia and Malcolm. The locals turn on Maggie, fearing the exposure will destroy the town's tourism economy. Malcolm reveals he was fired too: Security logs showed his card was used during Maggie's break-in. He confronts her about stealing his card and lying to him, and they part on painful terms.
Devastated, Maggie retreats. Rochelle confronts her about all the secrets but helps Maggie see that her gift for drawing people together is her real strength, not a pattern of distraction. Maggie goes to Malcolm and asks him to help her finish what she started. He agrees.
Maggie encounters Ralph alone at a restaurant, looking defeated. He is in default on a business loan, and he confesses he found Louise's letters a year earlier but could not bring himself to destroy them. Maggie proposes a new vision: The museum could center on Louise and the plagiarism scandal, and Louise's manuscript could be published under her name. Ralph agrees and steps down as director. Vernon takes over on the condition that Maggie serve as his liaison, handling events and community relations. Malcolm declines reinstatement, choosing to pursue a government job in DC. Vernon rehires all fired employees and removes all restrictions on the bookstore's inventory.
In the weeks that follow, the museum is redesigned around Louise's story, and tourism interest grows. Maggie hosts a holiday party at the bed and breakfast, surrounded by the community she built. Malcolm, now working in DC, attends. They agree to date openly and plan to apartment hunt together the next day. Maggie no longer sees herself as aimless. Her gift for bringing people together is her purpose, and she reframes her future not as a plan but as an adventure.