Vivienne is a 28-year-old history professor at Penhaven College in Graves Glen, Georgia. She comes from a family of witches but feels disconnected from her magical heritage, preferring to teach non-magical students. She is highly resourceful and fiercely loyal to her family, though she struggles to balance her mundane academic life with her strong magical instincts.

Rhys is a handsome witch from Wales who runs his own travel agency. He belongs to a powerful and aristocratic magical family that originally founded Graves Glen. He relies heavily on his charm and innate magical luck, using a reckless, carefree demeanor to shield himself from emotional vulnerability and his father's harsh expectations.

Gwyn is Vivienne's eccentric cousin and best friend. She fully embraces her identity as a witch and co-owns a metaphysical shop called Something Wicked. She is deeply supportive of her family and actively practices magic, hand-painting her own tarot cards using the likenesses of her friends to interpret the world around her.

Simon is an immensely powerful and traditional witch who serves as the patriarch of the Penhallow family. He is stern and places great importance on social hierarchy and formal magical education. He actively displays a dismissive attitude toward those he considers beneath his family's high status, especially hedge witches.

Elaine is Vivienne's supportive and knowledgeable aunt. She is an experienced witch who co-owns the local shop Something Wicked. She provides stability for her younger relatives and openly embraces the commercial, practical aspects of modern witchcraft while retaining deep knowledge of older magic.

Jane is the recently elected mayor of Graves Glen. She is completely unaware of the town's robust magical community and remains strictly focused on ensuring the Founder's Day festival runs smoothly despite various unusual occurrences.

Llewellyn is Rhys's brother and their father's heavily favored son. He owns a local pub in Dweniniaid and serves as a pragmatic presence within the complicated and emotionally distant Penhallow family dynamic.

Bowen is Rhys's sibling who actively distanced himself from the family's immediate orbit by moving away. He offers a different perspective on their demanding father and the heavy pressures of the Penhallow legacy, acting as an outside voice of reason.

Ezichi is a colleague and friend of Vivienne at Penhaven College. Working alongside her in the history department, she represents Vivienne's secure connection to the non-magical academic world and human society.

Dr. Arbuthnot is the Head of Witchery at Penhaven College. She is a serious, authoritative academic witch who oversees the magical curriculum and maintains strict boundaries between the magical and mundane departments on campus.

Piper is a former Penhaven College student who died in the 1990s while exploring advanced, dangerous magic. Her spirit haunts the campus and carries important historical knowledge regarding the true origins of Graves Glen.

Tamsyn is a young woman who deals in rare and dangerous magical artifacts. She seeks out valuable occult items for profit, operating within the fringe elements of the wider magical community rather than academic circles.

Sam is a turquoise-haired barista at a magically enchanted coffee shop in Graves Glen. She practices amateur potion-making on the side, reflecting the town's casual approach to everyday magical enhancements.

Gryffud is a long-deceased ancestor of the Penhallow family who is celebrated for founding the town of Graves Glen. His historical legacy looms large over both the town's infrastructure and his modern-day descendants, though his methods were questionable.

Aelwyd is a historical witch and ancestor of the Jones family. She traveled to the area during the town's founding era, possessing profound magical abilities that were intimately tied to the local ley lines and the town's creation.

Sir Purrcival is the Jones family's pet cat. He suddenly develops the ability to speak as the town's magic begins to fluctuate, serving as a humorous indicator of the shifting supernatural environment.