Rowan is the youngest of the three Kane brothers and a wealthy businessman who returns to Florida to become the Director of Dreamland Park. Raised by an emotionally abusive father following his mother's death, Rowan has learned to shut himself off from others, adopting a cold and ruthless demeanor in business. He actively suppresses his emotions and views his own artistic inclinations as a weakness, making his grandfather's mandate to create a new park project particularly challenging.

Zahra is an upbeat and creative woman who has spent her life immersed in the culture of the Dreamland amusement park. She possesses a deep love for the park's environment but actively advocates against the company's poor wages and lack of employee support. She harbors a long-held dream of becoming a park Creator, though her self-confidence remains fractured after a painful betrayal by her ex-boyfriend.

Declan is the oldest of the Kane brothers and the intended future CEO of the family company. Having shielded his younger brothers from their father's physical violence during their childhood, he remains highly protective but can be harsh and demanding regarding their shared business goals. He is intensely focused on ensuring the brothers present a united front against their father.

Callahan, known as Cal, is the middle Kane brother. Like his siblings, he struggles with the lasting effects of their traumatic upbringing and is bound by the specific tasks set forth in their grandfather's will. He coordinates with his brothers to prevent their father from seizing control of Dreamland.

Seth is the father of the Kane brothers and a constant looming threat to their control of the family company. Following the death of his wife, Seth developed an alcohol addiction and became deeply emotionally and physically abusive toward his sons. He actively seeks to undermine their efforts to claim their inheritances and retain control of the business.

Ani is Zahra's younger sister who has Down syndrome. She is an observant and direct young woman who quickly notices the developing dynamic between Zahra and Rowan. She frequently sets up situations to push the two closer together and serves as a moral compass for those around her.

Claire is Zahra's roommate, best friend, and an unofficial member of the Gulian family who regularly attends their weekly dinners. Also an employee at the Dreamland salon, she acts as Zahra's primary confidante and actively pushes her to pursue her creative dreams despite her lingering insecurities.

Mr. Gulian is Zahra and Ani's father. An immigrant who fell in love with American culture, he has worked at Dreamland for many years. He is a supportive, loving parent who lives paycheck-to-paycheck due to the park's low wages, which limits the family's ability to afford luxuries.

Mrs. Gulian is Zahra and Ani's mother. Alongside her husband, she has spent years working at Dreamland, essentially raising her daughters within the park's community while dealing with the financial struggles of low-wage employment.

Brady is the deceased founder of Dreamland Park and the grandfather of the Kane brothers. Prior to falling into a three-year coma, he meticulously planned his will to force his grandsons into facing their personal challenges before inheriting the family empire.

Lance is Zahra's ex-boyfriend and an employee at Dreamland. He severely damaged Zahra's self-esteem by cheating on her and stealing her original project designs for the Nebula Land attraction, passing them off as his own work to advance his career.

Jenny is the boss at the Creators' warehouse where Zahra is assigned to work. She manages the daily operations of the creative team and facilitates the presentation meetings with park management.

Martha is a long-time Dreamland employee who is forced to work a second job as a bartender despite having an injured ankle. Her situation directly results from the park's inadequate health insurance policies, which fail to cover her husband's heart medication.

Regina is the manager of the Magic Wand Salon where Zahra works at the beginning of the novel. She oversees the stylists who provide character makeovers for children visiting the park.

Henry is a floor attendant at the Magic Wand Salon who works alongside Zahra. He keeps track of the salon's daily activities and relays important information to his coworkers.

JP is a participant in the Dreamland buddy program and Ani's boyfriend. He enjoys group outings with Ani and her family's social circle.

Juliana is Zahra's favorite author. She has a professional connection to Rowan's company, which produced a television adaptation of one of her books, allowing Rowan to arrange a private meeting.