Lizzy is a 36-year-old creative director at a New York City perfume company. She possesses a psychic gift allowing her to smell emotions, leading to her successful career in fragrance. She returns to Salem Creek to sell her family's farm following her grandmother's death. She balances her desire for a normal life against her family's historical traditions and their connection to herbal healing.

Andrew is a handyman at Moon Girl Farm and a local architect. He has harbored feelings for Lizzy since they were teenagers. He observes her life patiently and respects her family's spiritual practices rather than fearing them. He returned to Salem Creek a few years prior to care for his own dying father.

Althea is Lizzy's deceased grandmother. She practiced herbal healing and possessed the ability to revive dying plants. Many townspeople blamed her for the unsolved murders of two teenage girls. She leaves behind written records containing wisdom and guidance for her descendants.

Rhanna is Lizzy's estranged mother. She lives in California working as a busker and tarot reader. She experiences an overwhelming psychic gift causing an intense fear of being touched. Her difficulties led to substance use and her eventual departure from Salem Creek.

Randall is the chief of police in Salem Creek. He shows intense prejudice against the Moon family's spiritual practices. He previously closed the Gilman murder investigation while allowing rumors to circulate about Althea's involvement, prioritizing his political ambitions over the truth.

Dennis is a local resident employed by Andrew for drywall and butchery work. He displays hostile behavior toward Lizzy upon her return to Salem Creek and holds deep resentment regarding the town's history. He uses intimidation and physical violence to control those around him.

Evvie is a tall beekeeper and jewelry maker originally from Louisiana. She resides at Moon Girl Farm as a guest. She shares the Moon family's spiritual connection to nature and practices her own form of magic involving bees.

Luc is Lizzy's charismatic boss at Chenier Fragrances in New York. He maintains a persistent campaign to get Lizzy to return to the city and resume their casual romantic relationship. He acts as an anchor to the non-magical life Lizzy built away from her hometown.

Roger is a former detective who investigated the Gilman murders. Grieving the loss of his wife and son, he resigned from the police force in protest when Chief Summers closed the unsolved case. He retains his detailed notes and a strong desire for justice.

Hollis is Dennis's deceased brother. He died by suicide two years prior to Lizzy's return, leaving behind a complicated legacy connected to the town's dark past and the local illegal cannabis trade.

Helen is a cashier at the local grocery store and Hollis's widow. She lives with her brother-in-law Dennis. She relies on him for financial support while trying to protect her young daughter from his abusive behavior.

Heather is one of the two teenage girls found murdered on the Moon Girl Farm property years ago. Her rebellious behavior and troubled family life made her vulnerable prior to her disappearance.

Darcy is Heather's sister and the second victim found in the pond on the Moon family property. The mystery of her death continues to disturb the town of Salem Creek.

Fred is the father of Heather and Darcy. Employed as an electrician, he struggles with deep grief and anger, displaying a volatile and threatening demeanor when Lizzy asks questions about his past.

Susan is Fred's ex-wife and stepmother to Heather and Darcy. She works as a hairdresser. She attempted to discipline the rebellious girls before their disappearance and eventually left Fred due to his permissive parenting.

Ben is the owner of the local hardware store. He supports the farm's commercial efforts by selling Evvie's honey and lending supplies for their festival booth.

Sabine is the eighteenth-century matriarch who established the Moon Girl Farm in 1786. She instituted the family tradition forbidding Moon women from marrying.

Peter is a Marine who died in the Vietnam War. He is a historical figure from Althea's youth representing an important, hidden chapter in her past.

Penny is a worker at the local drugstore. She seeks out Lizzy in hopes of acquiring more of Althea's specialized migraine tea, demonstrating the town's quiet reliance on the Moon family's healing arts.

Miriam is Chief Summers's wife and the organist at the First Congregational Church. She actively spreads harmful rumors about the Moon Girl Farm being haunted.

Kayla is Helen's young daughter. Helen strives to protect her from Dennis's dangerous and abusive presence in their home.

Christina is Fred's deceased first wife and the biological mother of Heather and Darcy. She died in a fire when her daughters were very young.