Select three key metaphors from the text and analyze how the imagery reinforces the book’s core psychological argument about entrepreneurial leadership.

Critically analyze the proposition in Traction that its Data Component replaces subjective management with objective metrics. Do you agree with Wickman? Why or why not?

Analyze Wickman’s use of humor. How does this effect the reading experience? What do you think is its purpose?

Wickman states that his book contains “no theory.” Do you think this is true? Why or why not?

The vast majority of the figures featured or cited in Traction are men. Consider how this could shape the reading experience for male and female readers respectively.

How does Wickman’s own identification with the Integrator role inform the book’s presentation of the Visionary/Founder division, especially in the context of the genre’s typical heroization of the visionary leader?

How does Traction use natural and emotional imagery? What purpose does this have?

Traction was published in 2007. Analyze its relevance and legacy in light of changes in the business and economic context since then.