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The term “tradwife,” a portmanteau of “traditional wife,” describes a social media subculture in which women advocate for a return to conventional, pre-feminist gender roles. Emerging in the mid-2010s and exploding in visibility during and after the COVID-19 pandemic, the movement has flourished on visual platforms like TikTok, Instagram, and YouTube, where influencers present a highly aestheticized version of domestic life centered on homemaking, raising large families, cooking from scratch, and submitting to a husband’s spiritual and financial headship.
The content typically employs a specific visual grammar: soft natural lighting, prairie dresses or vintage aprons, sourdough starters, hand-churned butter, homeschooling montages, and pastoral settings that evoke a mythologized 19th- or mid-20th-century American past. Influencers such as Hannah Neeleman of Ballerina Farm, a Juilliard-trained dancer who now documents life on a Utah ranch with her eight children and airline-heir husband, and Estee Williams, a Virginia-based content creator known for her 1950s-inspired styling, have amassed millions of followers by performing this version of femininity. Williams defines the lifestyle by explaining, “[T]he man goes outside the house, works, provides […] The woman stays home, and she’s the homemaker” (Beatty, Jacqueline. “The Truth About the Past That ‘Tradwives’ Want to Revive.” Time, 22 Apr. 2024).
Scholars and journalists have noted that the movement draws on and sanitizes older ideological currents, including the postwar cult of domesticity, evangelical complementarianism, and, in its more extreme corners, white nationalist “trad” rhetoric that frames white motherhood as civilizational duty. Critics have also observed the paradox at the movement’s heart: Women who preach submission and domestic invisibility often run lucrative media businesses, monetizing the very labor they claim is done freely and for family alone.
This online movement provides important context for Trad Wife. Protagonist Camille explicitly models her life on the influencer Mara Shoemaker, curating her home’s “farmhouse minimalist style” and documenting her domestic labor for her followers (10), while her desperation for a baby is driven partly by the need for “necessary and important content” to grow her online brand (30). This shows how the pursuit of a perfect, post-worthy life can demand monstrous compromises.
The final section of the novel is titled “Matrescence,” directly invoking a concept coined by medical anthropologist Dana Raphael in 1973 to describe the developmental transition into motherhood. Raphael, a student of cultural anthropologist Margaret Mead, argued that the arrival of a child transforms a woman as deeply as adolescence transforms a child, and that Western societies had largely failed to recognize or ritualize this passage. She defined “matrescence” as a period of deep physical, psychological, emotional, and social change during which a woman adapts to a fundamentally new identity.
More recent research by reproductive psychiatrists such as Alexandra Sacks and neuroscientists including Elseline Hoekzema has given empirical weight to Raphael’s insight: Brain-imaging studies have shown measurable, long-lasting reductions in gray matter volume in regions associated with social cognition after pregnancy, changes comparable in scope to those seen in adolescence and believed to help mothers attune to their infants (Hoekzema, Elseline, et al. “Pregnancy leads to long-lasting changes in human brain structure.” Nature Neuroscience, 20 Feb. 2016) Hormonal shifts, including massive fluctuations in estrogen, progesterone, oxytocin, and prolactin, compound the neurological rewiring, and the social changes (altered work status, shifting friendships, renegotiated partnerships) intensify what many mothers describe as a disorienting dissolution of the pre-maternal self. Yet, because Western medicine tends to bifurcate care into “pregnancy” and “postpartum recovery,” the longer arc of matrescence is often dismissed, pathologized, or collapsed into diagnoses of postpartum depression and anxiety.
According to research from the Centers for Disease Control and Prevention, “about 1 in 8 women with a recent live birth reported symptoms of postpartum depression” (“Symptoms of Depression Among Women.” Centers for Disease Control and Prevention, 15 May 2024), and rates are considerably higher among women of color, low-income mothers, and those without robust social support. Advocates increasingly argue that naming matrescence gives women a vocabulary for experiences like ambivalence, grief for a former self, intrusive thoughts, altered desire, all of which are common but stigmatized.
Trad Wife portrays an extreme and supernatural version of this phenomenon. Camille’s identity, which is constructed around an already fragile performative online persona, undergoes a complete collapse with the birth of Sweetheart; her scales, fangs, and craving for flesh externalize the very real psychological upheaval that corresponds to matrescence but goes widely unacknowledged in a patriarchal society.
Saratoga Schaefer’s novel draws on a rich tradition of feminist horror that uses the supernatural to interrogate the anxieties of pregnancy, motherhood, and the loss of bodily autonomy. The foundational text in this subgenre is Ira Levin’s Rosemary’s Baby (1967), in which a young Manhattan wife, Rosemary Woodhouse, is systematically gaslit by her ambitious actor husband, Guy, and their eccentric elderly neighbors, the Castevets, who belong to a Satanic coven and conspire to have her impregnated by the Devil in exchange for Guy’s career success. The horror stems from Rosemary’s growing isolation, her dismissed complaints of pain, and the terrifying dawning realization that the people closest to her have traded her body and her child for their own gain.
Levin’s novel was published just before the height of second-wave feminism and captured, in gothic form, emerging cultural anxieties about reproductive control, medical paternalism, and the invisible labor of wives. The genre has since expanded significantly: More recently, a wave of “monstrous motherhood” fiction, exemplified by Rachel Yoder’s Nightbitch (2021), in which a stay-at-home mother, struggling with a loss of professional identity and frustrated by the mundane, unrelenting reality of childcare, comes to believe she is transforming into a dog. Her nocturnal roaming and growing fangs function as surrealist metaphors for the primal, isolating, and rage-inducing aspects of contemporary motherhood that polite discourse refuses to name. Other recent entries like Julia Fine’s The Upstairs House, Ashley Audrain’s The Push, and films like The Babadook and Hereditary, similarly weaponize the uncanny to expose maternal ambivalence. Trad Wife directly echoes Rosemary’s Baby’s premise: Camille allows a supernatural creature from a well to impregnate her, while her husband, Graham, is complicit through emotional neglect and dismissiveness. Her cravings for raw meat, developing scales, and eventual loss of her human heartbeat place the novel firmly within this lineage of supernatural horror deployed to critique patriarchal structures.



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