Verity is a dedicated witch-in-training who left her coven at a young age to independently develop her magical skills. She relocates annually to assist different communities, waiting for signs from the universe to guide her path. Arriving in the cursed town of Foxfire, she meets immediate suspicion from the isolated locals. She relies on her resourcefulness, her magical songs, and her sincere desire to help others as she works to mend the broken town.

Earl is a manipulative former salesman who now operates from the mountain overlooking Foxfire. He extracts devastating bargains from desperate townspeople in exchange for basic necessities. Physically composed of stolen body parts from his victims, he exudes malice and greed. He siphons natural magic to inflict curses on the valley, keeping the residents isolated and fully dependent on him.

Tacita is a fiercely independent young woman living in Foxfire. Unlike her neighbors, she resents the town's isolation and dreams of escaping to a distant city. Her determination to avoid an unwanted marriage leads her to seek out the mountain's dangers. She is headstrong and willing to take massive risks to secure her own freedom.

Gillian runs Green's General Goods on the town's main street. She lost her parents and brother to the mountain when she was a child, leaving her cautious and protective of the remaining townspeople. Although initially suspicious of magic, she becomes the first resident to offer Verity a place to stay. She is a practical and loyal shopkeeper who dreams of one day becoming a seamstress.

Jack is a magical black cat who serves as Verity's familiar. He locates the initial distress signal that summons them to Foxfire. Though he communicates without human speech, he provides constant support and participates actively in magical workings.

Theresa is a widowed mother struggling to survive in the depressed valley. She intensely pressures her daughter into a marriage of convenience to secure their financial future. When her daughter goes missing, she immediately seeks out the newly arrived witch for help.

Mae is the steely matriarch of the local dairy farm. She harbors deep pain over her failing livestock and her husband's deteriorating health. She masks her vulnerability with a harsh exterior but cares intensely for her family's survival.

Matthew is a dairy farmer who secretly bargained with the mountain's malicious resident to save his livelihood. His deals cost him his vitality, his hearing, and his ability to sleep. He suffers silently as a direct result of predatory exploitation.

Del is a young dairy farmer with a lifelong crush on his childhood friend. He remains somewhat oblivious to her desire to leave town, representing the conventional rural life she desperately wants to avoid.

Edna is a kindly baker who hosts a young witch for a year. She develops a strong affection for the girl and her feline companion before they depart to find their next assignment.

Bruce co-owns a bakery and provides a temporary home for a traveling witch. He bids her a fond farewell just before having his memories of her magically erased for her protection.

Mrs. Mason is an elderly resident of Foxfire with a hostile attitude toward magic. She softens her stance only when she receives practical, tangible help with her shriveled garden.

Earnest is a local man who courts the town shopkeeper. He represents the possibility of a normal, happy future and eventual rebuilding for those remaining in the depressed valley.

Theny is a grieving townswoman who lost her sister to the mountain. She challenges newcomers about their failure to save everyone, vocalizing the community's collective trauma and deeply rooted suspicion.

Phoebe is a missing woman who vanished years prior. Her absence leaves a lasting scar on her surviving family members and serves as a constant reminder of the town's vulnerability.

Bill is a grieving father who once drove a predatory salesman out of the valley. His actions followed a failed bargain that resulted in his sick daughter's tragic death, setting off the isolation of the entire community.

The mountain is a powerful, sentient natural force overlooking the valley. It contains ancient magic that can be harnessed for both creation and destruction, depending entirely on the user's respect for nature.