The 30-year-old daughter of Ewan and Jessica Holt, Maggie grew up overshadowed by her father's famous, supposedly non-fiction horror memoir, *House of Horrors*. Now a home renovator, she is a rational, independent woman who resents the book's depiction of her and doubts her parents' claims about the supernatural. Upon inheriting Baneberry Hall, she seeks the truth about her past.

Maggie's father and the author of *House of Horrors*, a bestselling book detailing his family's twenty-day stay in Baneberry Hall. He is portrayed in his own writing as an attentive, imaginative man who initially planned to write a novel before allegedly encountering the supernatural. His dying words warn Maggie that the house is not safe for her.

Maggie's mother and Ewan's former wife. She works as a teacher and relies on her grandfather's inheritance to support the family during their initial move. In the present day, she is estranged from Maggie, relies on alcohol to cope with stress, and is desperate to buy Baneberry Hall to keep Maggie away from it.

The handsome grandson of Walt Hibbets, Baneberry Hall's former caretaker. In the present timeline, Dane works as a local handyman and is hired by Maggie to assist with renovations. He is charismatic, skilled in carpentry, and more open to the supernatural than Maggie is.

The police chief of Bartleby. As a young officer twenty-five years ago, she took Ewan's initial report about Baneberry Hall. She dislikes the unwanted fame and intrusive tourists that Ewan's book brought to her town, and she remains highly skeptical of his supernatural claims.

A reporter for the local *Gazette*. He wrote the original newspaper article about the Holt family fleeing Baneberry Hall, which sparked the massive success of Ewan's memoir. He is ambitious, meticulous, and persistent in trying to uncover the full story of the house.

The owner of Baneberry Hall prior to the Holts. She experienced a horrific tragedy when her husband killed their daughter and then himself. Now working at a local bakery in Bartleby, she appears to have stabilized her life despite her grief but carries deep emotional scars from her time in the house.

The housekeeper for Baneberry Hall during the Holts' stay. She is a devout, soft-spoken Christian who also holds superstitious beliefs about luck and the house's dark history. In the present day, she suffers from Alzheimer's disease and lives with her daughter Hannah.

Elsa's sixteen-year-old daughter. She is tall, quiet, and feels smothered by her mother's strict religious rules. She harbors a strong sense of moral outrage regarding unsolved local tragedies and assists Ewan in researching the house's history before she mysteriously vanishes.

Elsa's younger daughter and Petra's sister. In the present day, she is a hardened, bitter woman who lives in the caretaker's cottage and fiercely protects her ailing mother. She harbors intense resentment toward the Holt family regarding her sister's disappearance.

The caretaker of Baneberry Hall during the Holts' residency. He warns Ewan about the house's dark history and the witching hour, holding deep superstitious respect for the property's tragedies.

Marta's deceased husband and Katie's father. He allegedly died by suicide after murdering his daughter in the house's study, establishing the property's reputation as a stigmatized home before the Holts purchased it.

The young daughter of Marta and Curtis Carver, who suffered from a mysterious illness before being killed by her father in Baneberry Hall.

A nineteenth-century lumber mogul and the original owner of Baneberry Hall. Local legends suggest he may have played a sinister role in his daughter Indigo's death, establishing the earliest layer of the house's dark history.

William Garson's only daughter, who died tragically at age sixteen. Rumors suggest she consumed poisonous baneberries after her father forbade her romance with an artist, a story that fuels Ewan's supernatural theories.

The real estate agent who sells Baneberry Hall to the Holts. She is eager to unload the property and downplays its stigmatized history until pressed by Ewan.

A child psychologist who evaluates Maggie during her time at Baneberry Hall. She provides insight into Maggie's belief in her imaginary friends and later offers perspective on Maggie's psychological state as an adult.

Maggie's business partner and supportive friend. She stays in touch with Maggie during the solitary renovation of Baneberry Hall, expressing concern for her safety.