Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell
63 pages2-hour read
Nonfiction
Book
Adult
Published in 2005

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Themes

How Fast-and-Frugal Thinking Serves Humans

Blink’s core contention is that people can accurately size up a person or situation in seconds and then successfully act on that judgment. This instant assessment of people and things—snap judgments, intuition, pattern recognition, simple common sense—is a natural part of the human nervous system, which Gladwell argues can do almost instantly what it would take an expert days or weeks to deduce through logic and reasoning. Indeed, Gladwell argues that when people try to solve a situation by carefully thinking it through, they often wind up making bad decisions. Their first instinct, which they ignore, turns out to be the better answer.


This flies in the face of Western philosophy, namely, that the more information people have and the more thinking they do, the better responses will be. In fact, more information often makes judgments worse—not better.


Fast-and-frugal thinking proves especially helpful in cases where a situation is changing quickly—say, during an emergency—or when one must make important decisions in a very short time.

How Fast-and-Frugal Thinking Can Go Wrong

Gladwell does not deny that quick responses sometimes can go amiss. Bias and intense emotion, for example, can skew initial perception. For Gladwell, however, these errors are the result not so much of intuition itself as they are the conditions in which intuition occurs. 


Many of Gladwell’s examples of intuition going awry concern prejudice—for instance, the tendency to judge an individual by stereotypes regarding their race, sex, or age group. Gladwell calls this the “Warren Harding error,” a name that underscores that even positive preconceptions can cause harm (in this case, by leading voters to elect a man unsuited to the presidency because he looked “presidential”). Negative preconceptions are, if anything, even more harmful; for instance, Gladwell cites a study showing that Black individuals and women paid hundreds of dollars more than white men for the same cars due to the unconscious biases of the salespeople. Such examples reveal that in making snap judgments, the mind defaults to readily available information, even if that information is faulty.


Quick thinking can also break down during emergencies, when the heart races, and fear and excitement take over. At that point, people are on auto-pilot and have no ability to think, much less recognize subtle facial expressions on people encountered during this time. As an example of this breakdown, Gladwell cites the 1999 killing of Amadou Diallo by New York City policemen, who mistook him for a criminal and shot him when he reached for his wallet.


According to Gladwell, these mistakes arise not from inherent flaws in rapid thinking, but from false beliefs absorbed from the surroundings—the Warren Harding error—or from strong emotions that disrupt the ability to coolly and accurately respond in real time to the world. Consequently, Gladwell emphasizes the need to situations in a way that allows rapid thinking to flourish.

How Fast-and-Frugal Thinking Can Be Improved

The first principle in improving the use of fast thinking is to use it. Western society encourages humans to solve problems by thinking them through carefully, perusing all the available information sources. Up to a point, this can be useful, especially when people need to prime their brains with data prior to doing creative or inventive work, as when Van Riper’s Red Team carefully studies the field of battle, arrangement of forces, and availability of resources before launching a campaign against the enemy.


However, studious research can lead to overthinking, which distorts the decision-making process. It’s better to simply absorb information without trying to make too much sense of it, and then let the mind digest the data in its own way. Soon enough, good ideas will pop up unbidden—ideas that can lead to good results.


Snap judgments can be made more accurate in multiple ways. The first is to remove unconscious bias by, for example, interacting with the cultures and daily lives of minorities until they are viewed as real and worthwhile human beings, instead of one-dimensional symbols of slanted beliefs.


Bias also diminishes through the removal of extraneous inputs, as orchestras do when they place candidate musicians behind screens so their music and not their appearance is at the forefront, or when Thomas Hoving has his assistants surprise him with sudden reveals of artworks, thereby preventing his mind from building up anticipatory preconceptions.


To reduce judgment failures during emergencies, first responders train in simulations to stay calm and observant under stress. They also learn to increase “white space,” the distance between a responder and a suspect, which gives them more time to gather information, make better judgments, and avoid overexcitement or panic.


The most important points to remember, when working to improve instinctive judgment, are (1) don’t overthink a situation, (2) don’t prejudge by appearances, and (3) don’t panic.

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