Sonya is a 28-year-old graphic designer with deep green eyes and maple-syrup-brown hair. A practical and disciplined professional, she launches her own business after a personal and workplace betrayal. Her logical nature is tested when she inherits an ancestral estate in Maine and must adapt to its supernatural reality. She acts with determination to protect her new home and uncover the mysteries of her family tree.

Trey is a 32-year-old attorney working at his family's law firm in Poole's Bay. He has a calm, reasonable demeanor and is well acquainted with the haunted history of Lost Bride Manor, having considered Collin Poole a surrogate uncle. He provides a grounding presence for Sonya as she faces her new life and supernatural challenges.

Cleo is a 28-year-old illustrator from Louisiana with a southern accent and a whimsical personality. Raised by a grandmother who identifies as a witch, she is highly attuned to the supernatural and immediately embraces the ghostly presences at Lost Bride Manor. She serves as a vital counterbalance to Sonya's initial skepticism, offering steady friendship and open-minded intuition.

Owen is one of the last remaining Pooles in Poole's Bay and owns the family's shipbuilding business. He is a stoic, unflappable presence who possesses a deep appreciation for craftsmanship. His shared Poole ancestry gives him a unique sensitivity to the manor's supernatural phenomena, allowing him to perceive the same spectral elements that Sonya sees.

Hester is a 19th-century witch whose unrequited love for Collin Poole twisted into violent rage. She remains a malevolent spirit within Lost Bride Manor, thriving on fear and grief while actively tormenting the living inhabitants. Her lingering presence perpetuates a multi-generational curse on the Poole family.

Brandon is Sonya's coworker and ex-fiancé who prefers an extravagant lifestyle and prioritizes his reputation. After being caught cheating, he spitefully orchestrates a campaign of workplace harassment and malicious rumors against Sonya, ultimately driving her to start her own business.

Winter is Sonya's mother and works as an administrative assistant. Pragmatic and supportive, she offers Sonya a strong emotional anchor during times of crisis. She cherishes the memory of her late husband and feels a lingering, comforting connection to his spirit.

Andrew was a talented artist and Sonya's father who tragically died when she was 12 years old. Separated from his twin brother Collin at birth and sent into foster care, he unknowingly painted images of Lost Bride Manor and his twin, demonstrating a profound subconscious link to his heritage.

Collin was Andrew MacTavish's twin brother and the previous owner of Lost Bride Manor. Having lost his wife Johanna on their wedding day, he spent his life grieving and maintaining the estate before eventually leaving it to his niece, Sonya.

Oliver "Deuce" Doyle II is an attorney representing the estate of Collin Poole. He is a warm, reassuring figure who helps guide Sonya through the legal intricacies of her inheritance and provides vital context regarding the Poole family history.

Lillian "Clover" Poole is Sonya's grandmother who died giving birth to Andrew and Collin. As a benevolent spirit in Lost Bride Manor, she serves as a playful presence, using music to communicate encouragement to Sonya and warning Trey about Hester's influence.

Astrid is the original cursed bride whose murder initiated the generations-long tragedy on the Poole family. Her spirit haunts the manor, frequently playing the piano and communicating with Sonya through dreams to plead for the recovery of the stolen wedding rings.

Johanna was a teacher who loved children and became the seventh cursed bride when she fell to her death on her wedding day in 1995. Her ghost occasionally appears to those who care for the family, asking them to look out for her grieving husband.

Anna is Trey's pregnant sister and one of Sonya's first clients in Maine. She is welcoming and friendly, helping to integrate Sonya into the local community by hiring her graphic design business.

Corrine is Deuce's wife and Trey's mother. Having been a friend of the late Johanna Poole, she has her own history with the manor's ghosts and helps provide Sonya with additional context about the family's past.

Ace is Trey's grandfather and a welcoming figure in Poole's Bay who warmly embraces Sonya's arrival and integration into the town.

Yoda is a ten-month-old Boston terrier-dachshund mix that Sonya adopts for companionship and security. Highly attuned to the supernatural, he interacts playfully with benevolent ghosts and alerts Sonya to malicious presences.

Molly is the benevolent ghost of an Irish immigrant maid who continues her housekeeping duties in the afterlife. She helps Sonya and Cleo by putting away groceries, making beds, and laying out clothes.

Jack is the ghost of a nine-year-old boy who died of scarlet fever. He brings a lighthearted energy to the manor, teaching Yoda new tricks and providing the living residents with moments of innocent joy.

Tracie is Sonya's cousin whose affair with Brandon shatters Sonya's relationship and upends her life, acting as the catalyst for Sonya's massive life changes.

Charles was the father of Andrew and Collin who died by suicide after the tragic death of his wife, Clover. His despair set off a chain reaction that resulted in his twin sons being separated.

Agatha was a lost bride who married a historical Owen Poole. She died of anaphylactic shock from an intentionally poisoned wedding cake, continuing the legacy of Hester's curse.

Lisbeth was a cursed bride who suffered a gruesome death from multiple black widow spider bites on her wedding day, becoming another victim of Hester's vengeance.

Catherine was a niece by marriage to Astrid and the second bride to fall victim to the curse. Lured into the snow by Hester, she froze to death, solidifying the multi-generational nature of the curse.

Marianne was a 19th-century Poole bride who died while giving birth to twins. In a supernatural encounter across time, she recognizes Sonya's presence before Hester steals her wedding ring.