Sally is a 36-year-old sketch-comedy writer for the late-night show The Night Owls. She makes a living observing the world and writing feminist comedy sketches, but she feels stagnant in her personal life. She avoids serious romantic commitments and prefers casual flings. Her sharp wit masks deep-seated insecurities about her physical appearance, which stem from the superficial dating standards she witnesses at work.

Noah is a highly successful and handsome singer-actor in his late thirties. Though famous for his pop-rock love songs and frequently associated with young models, he is sensitive and yearns for genuine connection beyond his performative public image. He struggles with his own body insecurities, such as wearing a wig to hide a receding hairline, and the isolating effects of his immense fame.

Viv is a beautiful and hilarious actress on The Night Owls. Alongside Henrietta, she serves as one of Sally's closest confidantes in the male-dominated comedy workspace. She frequently challenges Sally's pessimistic perspective on dating and encourages her to see her own self-worth.

Henrietta is a talented and attractive actress at The Night Owls. She forms a tight-knit supportive trio with Viv and Sally, helping to offset the often sexist culture of their late-night comedy workplace. She relies on her friends for creative feedback and personal support.

Danny is an average-looking but intelligent and funny comedy writer and performer for The Night Owls. He is Sally's officemate and good friend. His unexpected relationship with a glamorous celebrity inspires Sally's theories about the gender disparities of dating in the entertainment world.

Nigel is the mysterious and highly respected creator and executive producer of The Night Owls. He is widely regarded as a star-maker in the comedy industry and oversees the chaotic live television production while supporting his cast and crew.

Jerry is Sally's 81-year-old stepfather living in Kansas City, Missouri. Following the death of Sally's mother, he has become her primary family tie and a comforting presence in her life. He enjoys simple routines, like watching television with his stepdaughter.

Elliot is the head writer at The Night Owls who started at the show at the same time as Sally. Their relationship is strained and awkward following his past rejection of her romantic feelings and his subsequent marriage to a popstar.

Annabel is a gorgeous, extraordinarily famous superstar actress. She engages in a heavily publicized, on-again-off-again relationship with average-looking comedy writer Danny Horst, using social media to manage her public image and create rumors.

Theo is Viv's good-looking eye doctor. He initially maintains strict professional boundaries by refusing to socialize with a patient, leading Viv to transfer her medical care so they can begin dating.

Vicky is Noah Brewster's sister. She provides Noah with emotional support and a sense of grounding, especially given their difficult relationship with their conservative parents.

Mike is Sally's ex-husband. He is a lawyer she met at Duke University and married soon after graduation. He preferred a quiet life in North Carolina and did not share her ambition to work in television comedy.

Charlotte is a helpful neighbor of Jerry's in Kansas City. She assists with taking care of his beagle and is an enthusiastic fan of Noah Brewster's music.

Lucy is Nigel Petersen's smart and beautiful daughter. She enters the social circle of the television show's staff and strikes up a relationship with one of the writers.

Gene is a man Sally occasionally hooks up with in New York. Their arrangement is purely physical, reflecting Sally's early reluctance to pursue meaningful romantic commitments.

Autumn is the talent coordinator for The Night Owls. She manages the schedules of visiting celebrities and ensures they meet their daily obligations.

Catchphrase is a new writer at The Night Owls. He earns this nickname from Sally due to his obvious desire to create a breakout, viral catchphrase on the show rather than focus on nuanced comedy.

Louisiana is an heiress who briefly dates Noah Brewster. Their on-again, off-again romance ends before he connects with Sally.

Margit is a housekeeper who works at Noah's secluded mansion in Topanga Canyon. She helps maintain his private, comfortable home environment away from the public eye.

Glenn is a housekeeper at Noah's Topanga Canyon home. He works alongside Margit to ensure the large property is well-kept for the singer.