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A sense of purpose is easier to sustain when you can see how your efforts affect others. Wallace calls this “recognition”: knowing that your actions are valued and have an impact. As Wallace demonstrates with the story of firefighters who felt burnt out despite saving lives, a disconnect from the outcome of your work can erode your sense of meaning. You can counteract this by creating feedback loops. For example, if you’re an accountant who helps small businesses secure loans, you might feel like you’re just pushing paper. To close the loop, you could schedule a brief follow-up call with a client six months later to ask how the funding helped them grow their business. Hearing that they hired two new employees after receiving the funding you helped secure connects your effort to an outcome you might otherwise never see. This feedback provides social proof that your contributions make a difference and helps strengthen your mattering core.
Counteract feelings of aimlessness by embracing meaningful responsibility, or what Wallace calls “the good kind of weight” (35). This reflects “reliance”: the feeling that others depend on you and value what you contribute. While modern culture often frames responsibility as a burden to be avoided, a life without it can feel hollow and “weightless.” Find ways to be genuinely useful by applying your strengths to a tangible need. A graphic designer feeling adrift in their corporate job could volunteer to create marketing materials for a local animal shelter. If the shelter comes to rely on this contribution, the designer gains a clearer sense of being needed and useful. This strategy works best when you take on responsibility with a sense of agency, allowing it to become a grounding source of meaning instead of an imposed obligation.
To avoid burnout, you must balance being relied on by others with the reciprocal feeling of being valued as a person. This reflects “importance”: the feeling that your needs, time, and well-being are prioritized. When others continually depend on you while your own needs are sidelined, meaningful responsibility can become depleting. You can restore this balance by setting “personal policies”—simple, intentional rules that protect your time and well-being. A manager who feels constantly pulled in different directions might establish a policy of not answering work messages after seven o’clock in the evening, protecting time each night to rest and recharge. This boundary reinforces that their well-being deserves consideration alongside the demands placed on them. By prioritizing your own needs in small, structural ways, you help maintain a healthier balance between feeling needed and feeling valued.
Actively championing the potential and success of others can strengthen your own sense of mattering. This reflects “ego extension,” the feeling that you’re invested in another person’s well-being and that others are similarly invested in yours. Act like a “cornerman,” the ringside coach who is deeply invested in their fighter’s success. This involves creating opportunities and celebrating wins as if they were your own. For instance, a seasoned sales professional could identify a promising junior colleague who has had few opportunities to present. They could invite that colleague to co-lead a presentation, provide coaching beforehand, and give them public credit for their contribution afterward. By actively investing in another’s development, their success becomes an extension of your own, deepening your connection to them and reinforcing the meaningful role you can play in another person’s growth.
Recognize that your physical environment can either foster or hinder a sense of mattering, and become an “architect” of mattering by creating spaces for intentional connection. The decline of “third spaces”—places outside of home and work—has left many people feeling isolated. You can respond by investing in ordinary spaces that give people opportunities to interact regularly and contribute to one another’s lives. For example, someone who regularly attends a local community center could start a weekly coffee gathering, using a shared table, coffee, and snacks to encourage people to linger and talk. This simple “scaffolding” creates a low-pressure environment for the spontaneous conversations that build trust and connection. Existing spaces can become sources of mattering when you show up consistently and help create conditions for people to know, value, and rely on one another.
Cultivate the habit of noticing what the people around you actually need, which is the foundation of “attunement”—the feeling of being deeply understood and meaningfully responded to. In a distracted culture, offering someone your full attention has become increasingly rare. Small, observant acts can signal that you’re genuinely paying attention. A team leader might notice that a normally talkative colleague has been quiet in recent meetings and follow up with a private message asking how they’re doing instead of waiting for a scheduled check-in. A friend might remember that a loved one has a nerve-wracking medical appointment and check in that morning in the way they know the person finds most supportive. These small acts of attention communicate that the other person is worth noticing. By listening closely and responding to what someone actually needs, you can make them feel known and understood while modelling the kind of attunement that can encourage greater reciprocity in your relationships.



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