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Content Warning: This section of the guide includes discussion of ableism and sexual content.
Don is a 39-year-old geneticist who, at the beginning of the novel, is implied to be dealing with the ramifications of undiagnosed autism. He has struggled to understand emotions and socially “acceptable” behavior his entire life, preferring the reliability of science. Still, he craves connection, which is why he embarks on the Wife Project. Don is extremely confident about what he wants in a partner, so he crafts the Wife Project questionnaire to eliminate all “incompatible” women without “wasting time” getting to know them. At no point does he spend time thinking about what he has to offer in a relationship because he has already decided he isn’t a partner women would want. He doesn’t realize that, by tailoring the questionnaire to his needs, he’s designing the Wife Project to find someone who will accept him and his idiosyncrasies.
Through his interactions with the comparatively chaotic Rosie and the world she’s opened up to him, Don begins to understand that he can gain confidence and control in navigating social interactions. He originally adopted a clownish persona to head off people laughing at him for things that he couldn’t help, and by the novel’s end, he is able to let that coping mechanism go. At the same time, the most important lesson Don learns is that he doesn’t need to reboot his personality to be loved. The people who care about him will always love him for who he is at his core. This realization is the climax of Don’s character development.
With his improved social skills and strengthened ability to empathize, Don initiates positive change in the lives around him as well. Though he and the dean are constantly at odds, Don’s unauthorized work on the Father Project ends up bringing her the kind of major funding project she’d been wanting for the entire novel. And rather than correct the happy accident, he lets Dr. Lefebvre believe the whole thing was an elaborate scheme set up by the dean. As for Gene and Claudia, Don has the courage and emotional aptitude to sense that Claudia is no longer happy with the open marriage arrangement. So to save his friends’ marriage, he lectures Gene about the importance of being committed to one’s partner, and he successfully gets through. Finally, Don begins the healing process between Rosie and her estranged father Phil. Years of miscommunication, including the misunderstanding about Rosie being someone else’s child, had eroded their relationship. But with Don’s help, they are able to start over.
Rosie Jarman, age 30, is a doctoral student of psychology and a bartender. Her character operates as a foil for Don’s because they are opposites in nearly every way. Where Don is rigid and prefers logic over emotion, Rosie likes to take things as they come and is regularly overcome by her emotions.
Rosie finds Don funny, interesting, and charming because she is an open-hearted, straight-talking, flexible person. Brilliant and somewhat eccentric herself, she is more accepting than others of Don’s seemingly rude behaviors. As she gets to know him, she develops an attraction to him. Feeling that his rigid ways hold him back, she tries to get him to loosen up. Being a spontaneous, fun person, Rosie enjoys taking Don out of his routine, and the trip to New York offers her a unique opportunity to take charge and push him out of his comfort zone.
But while Rosie values Don’s extreme kindness in helping her with the Father Project, along with his improved ability to be a good companion, she is frustrated by his struggle to understand and react to social and emotional cues. In New York, she works to temper her reactions when Don’s obliviousness causes friction, but she reverts to her old habits when Don assumes she has no interest in him. Rather than consider how he’s processed everything that’s gone on between them, she perceives it as a rejection and angrily tells Don that he could only be a perfect partner if he changed himself entirely. This inability to trust Don stems from a near-lifelong emotional trauma of not knowing who her biological father is. Feeling abandoned by this mystery man and struggling to connect with her supposed stepfather Phil after her mother died, Rosie tends to have complicated feelings about relationships overall. At the first sign of trouble or perceived dishonesty, Rosie lashes out rather than taking the time to assess the situation. In this regard, Rosie finds emotional expression as challenging as Don. Both of them struggle to emote properly, but whereas Don’s issue comes from suppressing his emotions, Rosie can’t seem to get hers under control when it counts.
Rosie’s character develops over the course of the novel. Her major change occurs when she sees that her rejection of Don is cruel and based on unrealistic expectations. Once she realizes that she loves Don as he is and only wants him to change if he feels it’s right for him, she accepts his proposal.
Head of the psychology department, Gene, age 56, is an aging womanizer who uses his research into human sexuality as an excuse for his philandering ways. His wife, Claudia, has agreed to be in an open marriage. However, this carte blanche to sleep with whomever he wants eventually drives a wedge between Gene and his wife, as well as between himself and the world. He is not respected for this behavior, as he is too blatant in his lack of commitment. In his own way, he struggles as much as Don in the realm of relationships.
Gene is also Don’s best friend. For most of the novel, Gene guides, advises, and teaches Don about how to socialize and navigate the world. Though Don admires Gene’s success with women at the beginning of the novel, as he gains confidence and insight, he comes to see Gene differently. Their relationship is saved and even evolves when Don points out how unacceptable Gene’s behavior is. Don’s confrontation marks a turning point for Gene. His response to Don’s critique of his behavior shows that he values Don’s opinion, and it affirms his commitment to his wife because he reevaluates his behavior to preserve his marriage. Without Don’s interference, Gene may not have changed course in time to save his relationship with Claudia.
Claudia, Gene’s wife, is a clinical psychologist and one of Don’s two friends. Kind and understanding, Claudia is undemanding of her husband, even though his behavior repeatedly hurts her. She knows that it isn’t fair to demand that a romantic partner change for one’s own benefit; change has to come from within. She points this out to Don when he is working to change himself so Rosie will love him.
Claudia repeatedly provides guidance and emotional support for Don as he navigates his search for love. She helps him develop his social skills and encourages aspects of his transformation by helping him shop for a new wardrobe. She supports Don as he develops a more nuanced understanding of relationships and shares her emotional wisdom through the lessons of her own marriage.
Though Claudia originally agreed to Gene’s philandering, she changes her mind either before the novel begins or in the midst of it. She initially seems to endure the pain Gene’s behavior causes her because she loves him, but by the time Don has returned from New York, it seems she’s considering leaving the marriage. Her struggle inadvertently teaches Don a lot about what marriage can be like; he learns by watching Claudia’s suffering that trust and mutuality are central components of a successful relationship. However, Claudia’s patience and wisdom also teach Don that it is impossible to control another person’s behavior.
Don repays Claudia’s friendship by intervening with Gene. Don believes he has a responsibility as a friend to try to help them, and he does not want to see his friends break up. Claudia’s patience with Gene pays off when they reconcile at the end of the novel.



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